Remove CTR Remove Lead generation Remove Pitch
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Campaign 101
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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . This video ad from Bill & Melinda Gates Foundation is used to promote content from their blog about generation equality: The 15-second text-based video simply presents facts and insight taken from their Generation Equality Forum data. Carousel ads.

CTR 129
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

On LinkedIn, you can engage in thoughtful ways—commenting on their posts, liking their articles, and offering value before the pitch. Avoid spammy behavior like mass messaging or irrelevant pitches. According to KissMetrics , LinkedIn ads offer an average click-through rate (CTR) of 0.025%, which is respectable.

Closing 62
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How to Become a Marketing Manager

ConversionXL

Measure results from organic social media engagement, lead generation efforts, advertising ROI, email CTR, and other tasks you’ve worked on to help your cause. Showing your marketing executives that you’re interested in taking the lead on more tasks is a great way to prepare yourself for a marketing manager career.

Promote 141
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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

If you have reps that are connecting with a lot of leads but not booking enough meetings, it’s important to drill down and listen to call recordings in order to identify ways that those reps can improve their pitch. Even waiting 30 minutes to follow up with hot inbound leads can have a catastrophic effect on inbound sales ROI.

Quota 62
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The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%

Hubspot

Should not be a sales pitch. 30% open rate (OR), and a 14% click-through-rate (CTR). We know that the majority of our leads “wear many hats” or, do more than just one thing for their company. We saw an uptick in OR to 27% and CTR to 17%. people will tune you out, and your nurturing won’t be effective. Should be helpful.

CTR 78
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The Complete Guide to Lifecycle Marketing

Hubspot

It's important to bring people in, but remember not to focus all of your efforts on acquiring leads. Although 67% of companies use lead generation as the sole metric to determine content success, returning customers spend 67% more than new buyers on average. Engagement. And they must be enticing enough to open. Image source.

CTR 101