What 54 Google Ads experiments taught me about lead gen
Search Engine Land
AUGUST 29, 2024
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. TL;DR We ran 54 experiments over two years covering a range of features for a lead generation business. For ad copy tests, we also used CTR.) Keyword match types.
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