Remove CTR Remove Objectives and Key Results Remove Represent
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How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

By taking a holistic approach, you can achieve better results for your business. For organic results: Organic clicks show how often people click your site’s unpaid listing. In combined metrics: Ads and organic clicks represent all clicks from both ads and organic results. Business email address Sign me up! Processing.

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Structured data and SEO: What you need to know in 2025

Search Engine Land

Here’s what you need to know about structured data, including why it matters, important trends, key schema types, advanced techniques and more. Google uses structured data to create enhanced listings, rich results and various features in search engine results pages (SERPs). What is structured data? Schema Markup Validator.

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How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

So, our objective was to improve sales connect rate, and create more sales opportunities. So, how did we test that theory, and what were the results? Key Method and Technology. How We Measured It -- and the Results We Got. The results. The results. The number “1” indicates a 100% CTR.

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How to create SMART SEO goals (with examples)

Search Engine Land

SEO goals aim to progress your SEO and support your broader marketing and business objectives. Ranking in the top 3 results for keyword X nationally is a specific goal. Organic CTR (Search Console). A helpful job here is to search for your keywords and pay close attention to the search results. What are SEO goals?

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The Definitive Guide to Video Prospecting

ConversionXL

This second point is especially interesting: the types of messages you send can have a big effect on your outreach results. In our experience, however, both have their use cases and can help you get great results in their own right. But, here’s the thing: inbound prospecting is a long-term strategy that won’t give you instant results.

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5 Uncomfortable A/B Testing Questions

ConversionXL

You’re confident in the result – and implement the winner on your site. So in this period you go back in your testing log and re-test just to make sure your results are still valid. Changes to key points earlier in the conversion funnel are also very common (e.g. Now 3, 6 or 12 months go by. Is the lift still there?

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Machine Learning for Paid Ads: Best Practices in a New Era

ConversionXL

These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. Instead, we’re teaching an AI system to deliver these results for us. When the balance is struck correctly, results improve drastically—the AI system is more responsive and attentive to data than a human could ever be.

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