Search Engine Land
APRIL 30, 2024
To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points? The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?
Search Engine Land
MAY 7, 2024
selling over 400,000 eBikes in the last four years. Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4).
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Search Engine Land
NOVEMBER 14, 2022
Even further, content marketing isn’t about selling, but rather helping. These people may fall into two categories: They know your brand, are familiar with your expertise and what you sell, and are ready to buy. The #2 organic position has a CTR of 18.4%. Eventually, they'll buy what you're selling as a result.
ConversionXL
NOVEMBER 25, 2020
The folks over at Vat19 have generated over 7 million subscribers by highlighting the products they sell, but the products they sell are newsworthy. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. Click-through rate (CTR). Use it sparingly.
Search Engine Land
JANUARY 25, 2024
You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Try to showcase specific features, benefits, and any unique selling points to differentiate your offering from competitors. Marital status. Education status. Home ownership status. Employment status.
Hubspot
DECEMBER 22, 2020
For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel.
Hubspot
FEBRUARY 22, 2019
Within each of these ad groups, we might bid on keywords that consists of our competitors’ brand names plus each product we both sell. One of the most effective levers you can pull to boost your quality score is Click-through-Rate (CTR). And one of the most effective levers you can pull to boost your CTR is crafting compelling ad copy.
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