Hubspot

JUNE 19, 2014

Companies that sell to other businesses. Companies that sell directly to consumers. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. CTR: Clickthrough Rate. CX: Customer Experience (See UX).

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Search Engine Land

JANUARY 25, 2024

Try to showcase specific features, benefits, and any unique selling points to differentiate your offering from competitors. Within the narrative, highlight unique selling points (USPs) so it’s easy to see what sets your product or service apart from competitors.

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

Search Engine Land

NOVEMBER 17, 2023

Chicago Lewis explains her distaste for SEO because “the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff.” But SEOs are in the business of helping companies sell things, right? But that complaint is much larger in scope than search engine optimization.

Engineering 121

Engineering Niche Promote Up-sell 121

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. 15) Clickthrough Rate (CTR). 91) User Experience (UX). Learn more about how marketers can use APIs here. 4) B2B (Business-to-Business). 5) B2C (Business-to-Consumer). 6) Blogging.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

MAY 29, 2014

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. CTR to key pages. Time on page.

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

MAY 29, 2014

Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Monitoring these will help you define the steps where UX improvements are most needed. CTR to key pages. Time on page.

UX 62

UX User Experience Conversion A/B testing 62

Search Engine Land

NOVEMBER 3, 2023

Various scoring systems emit data, we slap on a UX, and ship it to the user. This is a great UX for learning. I’m selling something. I’m selling the idea of the logs term keeping the needs of the ranking team in mind. In this presentation, we learn how search really works. This is not false, just incomplete.

UX 144

UX Presentation CTR Engineering 144

ConversionXL

APRIL 3, 2019

Tell Don’t Sell. When you “sell,” people see right through it. When we showed larger images, there were fewer products on the page, which lowered CTR. sell the program). UX is a ranking factor (maybe): Google trains machine-learning models to like the same things that people like. Tip: Become friends with the CFO.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114