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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Mobile dominance Since most images and videos are consumed on mobile devices, it is crucial to ensure that your UI, UX and assets are optimized for mobile. Business email address Sign me up! Develop snackable videos for your unique selling proposition (USP) and customer reviews. Get the newsletter search marketers rely on.

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How to Conduct a Technical SEO Audit

ConversionXL

Neglect them, and you run the risk of pages not showing up in SERPs. User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. Set up canonical tags to point search engines at important pages.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

More than half the battle is doing the market research to understand what potential visitors might be searching for, what other “interests” they might have that are synergistic with the things you sell, and where they hang out online. Recommended Reading. Tweet both of them out at roughly the same time, at least 1 hour apart.

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Nudge Marketing: From Theory to Practice

ConversionXL

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. For online businesses, pop-up notifications can increase sign-ups by 600%.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

While some platforms (ahem, Facebook) already have advanced targeting options, others are focused on quickly catching up. Earlier this week, I wrote an article on mobile UX optimization. More likely to respond to a hard sell. More likely to respond to a soft sell. More likely to respond to a low-effort sell (e.g.

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How to Optimize Out of Stock Product Pages

ConversionXL

When you aren’t purposeful about out of stock pages, you end up with vague… Vaguer… And just plain frustrating… The Key Factors of Out of Stock Product Pages. User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. And, by the way, CTR is an indirect SEO ranking factor.

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