Remove Customer Relationship Management Remove GTM Remove Relationship Management
article thumbnail

Account-based selling in 2025: Everything to know

Highspot

Without sales enablement technology to drive ABS strategies, though, sales reps and account executives can’t deliver captivating customer experiences that close deals. Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns.

article thumbnail

B2B sales enablement: How to elevate your approach

Highspot

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. However, every GTM team plays a part in the success of B2B buyer enablement strategies. Here are five ways GTM leaders can help their reps thrive day in and day out.

B2B
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Salesforce and Highspot: Making the Most of Your Tech Stack

Highspot

One of the most popular and powerful customer relationship management tools in the market. The ability to connect the dots between all the different parts and pieces of the GTM sales process is its superpower. A vital tool in this consolidated stack is Salesforce. Salesforce is a must-have for revenue-generating teams.

GTM
article thumbnail

How AI-powered enablement helps manufacturing sales teams

Highspot

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. The use of AI-powered coaching helps manufacturing GTM teams deliver targeted training and coaching to sharpen reps’ skills without disrupting workflow.

article thumbnail

What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector.

GTM
article thumbnail

Why is it so hard to shift marketing’s focus from leads to accounts?

Martech

Here are some key challenges: CRM limitations: Many traditional customer relationship management (CRM) systems are designed to track individual leads rather than accounts. B2B marketers face several challenges when shifting their focus from measuring and engaging individual leads to an account-based marketing (ABM) approach.

GTM
article thumbnail

Get your front row seat for the race to be the B2B revenue platform of record

Martech

Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. Customer Relationship Management (CRM) platforms. Read next: The B2B customer journey is set on a digital track.

B2B