Sales Hacker

NOVEMBER 17, 2023

You can hear more about his playbook and experience running efficient high performing sales teams at Klaviyo and other companies in The GTM Podcast Episode 68. From entry to executive roles, from strategic planning to active hiring – GTMfund’s talent partners have you covered for all GTM hiring needs.

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GTM Pipeline Strategize Strategic planning 125

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.

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Go To Market GTM Strategize Growth 112

Highspot

MARCH 7, 2025

Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. When these teams are in sync, deals close faster, customer relationships strengthen, and revenue becomes more predictable. But alignment doesn’t always happen on its own. The result?

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Growth GTM Objectives and Key Results CRM 52

Martech

JUNE 2, 2025

Here are some key challenges: CRM limitations: Many traditional customer relationship management (CRM) systems are designed to track individual leads rather than accounts. B2B marketers face several challenges when shifting their focus from measuring and engaging individual leads to an account-based marketing (ABM) approach.

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GTM Strategic planning B2B Customer Relationship Management 59

SaaStr

FEBRUARY 1, 2024

When you start anything, and you’re contemplating how to take it to market, your ICP (ideal customer profile) should always be top of mind, especially in marketing. What type of customer understands intuitively what you’re trying to give them, and how do you make sure they get to know you exist? There’s minimal human intervention.

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GTM Growth Education Commission 105

ConversionXL

JANUARY 21, 2020

In this post, I share solutions that I’ve learned from several major projects on the agency and customer side. Planning, preparation, and an excellent concept. You also need a strategic plan for your collected data—including why you’re collecting it: Is data collected only because everyone is talking about it?

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GTM Territory Strategic planning Appointment 73

Martech

APRIL 19, 2023

Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. Other use cases include customer satisfaction, marketing attribution, and competitive and go-to-market strategies.

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Strategize Healthcare GTM Strategic planning 122

Gong.io

JULY 21, 2021

Customer lifecycle. GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” When those GTM execs ask you, “What is RevOps?” Someone’s got to own that motion. That someone?

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

OCTOBER 4, 2022

Commit to accurate sales forecasting, replace manual processes with real-time guidance, and unlock actionable customer intelligence. Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations.

Clients 100

Clients Hospitality Entertainment Quota 100

Sales Hacker

MAY 26, 2021

Any customer-facing rep who’s worked at a midsize or enterprise company is familiar with sales operations. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. What is Sales Operations? Salespeople are relationship builders.

Territory 68

Territory Objectives and Key Results Finance Cross-sell 68

SalesLoft

NOVEMBER 2, 2023

The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans. In the context of today’s environment, GTM teams are always talking about priorities. This opened the floodgates for companies to witness firsthand the capabilities of AI and its growth over the past few years.

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GTM Tradeshows Manufacturing Go To Market 52

Highspot

JANUARY 30, 2025

Key Takeaways Live Event Training ensures sales, marketing, and customer success teams receive consistent, real-time information to enhance learning outcomes and revenue team performance. Event-based learning equips GTM teams to adapt swiftly to market shifts and business goals, driving continuous growth and readiness for any challenge.

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GTM Launch Strategic planning Strategize 59

Partners in Excellence

FEBRUARY 17, 2025

It’s a very different focus on our customers, what they mean to us and what we mean to them. This came up in a discussion, someone was asking about Partners In EXCELLENCE, our GTM process, and our strategies. I said, “We are driven by creating customers for life!” ” We create customers for life.

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Customers GTM Strategic planning Clients 61