Search Engine Land
JANUARY 16, 2024
2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy.
Hubspot
NOVEMBER 20, 2018
Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. Businesses need customer personas. When everyone understands who your customer is, what their problems are, and how your business can help them you find that making decisions about hiring, budgeting, and even specific tactics becomes much easier.
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SaaStr
DECEMBER 8, 2023
It’s easier for someone who isn’t as sophisticated with SQL because they can ask questions of their data without the 3-6 month learning curve beforehand. A big learning during this process was the importance of developing alongside customers. Another learning was to invest in customer success work early on. Personalization.
ConversionXL
FEBRUARY 3, 2022
We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. What is growth hacking? via Observer ].
ConversionXL
AUGUST 4, 2020
Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Achieving a great customer experience that delights demanding customers (and delivers for demanding stakeholders) isn’t easy—even in the most forward-thinking organizations. Give yourself a customer backstory.
Martech
JUNE 1, 2022
Email marketing is also simple to personalize, which speaks to the need to deliver an improved customer experience at all touch points. The new platform also generates custom reports, and you can track up to 300 events. That means you can make decisions in real-time to deliver the best possible user experience.
ConversionXL
SEPTEMBER 30, 2020
Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. In most cases, the assumption that users converted on the same browser and the same device as their first site visit was fair. But plenty of research shows that most customer journeys start on mobile. Smartphones were rare.
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