Remove Drivers/motivators Remove Education Remove Intrinsic
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How customer-centric marketing fuels long-term success

Martech

For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice. For B2Bs, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice.

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7 Psychology-Backed Hacks for Boosting Your Motivation

Hubspot

Motivation is crucial in any professional environment. Trouble is, staying motivated is often easier said than done. To help you keep pushing forward in whatever you're doing, we've compiled seven science-backed tips for sustaining motivation in the workplace. 7 Psychology-Backed Hacks for Boosting Your Motivation.

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What’s Missing From Your 2015 Goals That Will Keep You From Making Them

A Sales Guy

It’s not enough for us to have a goal, as a goal doesn’t provide motivation. The why is our motivation. That is where the true motivation comes from. Trying to achieve our goals when they aren’t anchored in our true motivators makes them almost impossible to achieve. “Why? They have more value.

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How to Estimate a “Net Value” for Your A/B Testing Program

ConversionXL

A well-known backfiring effect, for example, is when you shift your users’ motivation from “intrinsic” to “extrinsic.”. Extrinsic motivators, like short-term discounts, can boost conversions in the near term but fall flat over longer periods. Examples of “extrinsic” motivators are discounts, free extras, or gamification tactics.

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10 non-marketing books every SEO should read

Search Engine Land

‘Drive: The Surprising Truth About What Motivates Us’ by Daniel H. Pink If we are honest with ourselves, we can all suffer from a lack of motivation from time to time. Pink’s “Drive” reveals what truly motivates us, challenging traditional beliefs about incentives.

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How to Be a Leader that Inspires Your Sales Team

Openview

As John Greene at PhoneBurner put it: “Sales managers must take ownership of the success or failure of their sales team…As the leader of your business unit, it’s your job to educate , motivate , and provide a productive workplace…This is critical for your company’s growth and success.”. Ownership, educate, motivate, and provide.

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What Is A Motivator? Understanding Human Behaviour

The 5% Institute

What is a motivator? And why is learning about motivation, and internal drivers important to you, or your business? In this article, we’ll unpack everything motivation – from where it comes from, the various types of motivators, and how you can use it to your full advantage in an ethical way.