Remove Drivers/motivators Remove Gambling Remove Launch
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The high cost of undervaluing experienced marketing leadership

Martech

When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. Without this, messaging lacks resonance, product launches miss the mark and teams chase unqualified leads. That requires meeting your stakeholders where they are, not where you are. But do startup CEOs know any better?

GTM 99
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Marketing Project Management: A Reliable, Reusable Framework

ConversionXL

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. For businesses aligned with the whole “ lean startup ” movement, the sprint offers a formula to quickly build, launch, and test products before committing too much time and effort to something that might not resonate in the market.

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10 top marketing podcasts for 2024

Martech

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. He interviews different CMOs from various industries and explores their thought processes and motivations.

Gambling 122
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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Proctor & Gamble created a campaign called "Thank You, Mom" that showed flashbacks of Olympic athletes from all over the world growing up and practicing their sport with support from their mothers. The campaign launched on Mother's Day (I know, go ahead and grab another tissue) and has since had 5.7 And maybe grab a tissue.

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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. Customers can block gambling transactions from their account. These measures add positive friction to safeguard people with gambling addictions. and pushing down Pownum’s own score to 7.29.

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Most Consumers Changed Brands in 2020: Research Explains Why

Hubspot

While consumers might have made purchases with motives related to fun, entertainment, brand name, or other perks before the pandemic, many are now more budget-conscious than ever. While health and safety of consumers and brand employees might not be the biggest purchasing motivator, it's one people are thinking about much more in 2020.

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This day in search marketing history: January 27

Search Engine Land

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9