article thumbnail

Extreme Product Design: Building Things People Actually Use with Stripe CTO David Singleton (Pod 636 + Video)

SaaStr

This uses the principle of Test Driven Development, which is less focused on products with perfect codes detached from human reality but more on creating products that solve problems. EPD can lead to better user experience, product strategy, and product launches if it follows three essential tenets.

article thumbnail

5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

For most technology product ideas, there are not many other companies (if any) with the skills, resources and motivation to copy the idea and release it first. If the product is planned for an established category with direct competitors, there is likely a sound financial proposition possible. Step 2: Examine the market.

Product 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113
article thumbnail

How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. It’s a great example of how product features can drive organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. Quora did just that.

article thumbnail

“Content Free” Content

Partners in Excellence

The email was well constructed, it served its purpose by motivating me to “click” for more information. Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I His concepts of Lean Start-ups and Minimum Viable Product are powerful for learning and adapting quickly.

article thumbnail

7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

Hubspot

In just four simple words, Canva describes its minimum viable product and entices both designers and artistic novices to try its tools. Knowing that people link Australian to Vegemite, while also wondering what's in the iconic snack, the brand launched, "Tastes like Australia." -- a new tagline and commercial in 2018.

article thumbnail

How Focusing on Delivering Customer Value Generates Business Value with Gusto Co-Founder Josh Reeves (Pod 606 + Video)

SaaStr

Minimum Loveable Product, not Minimum Viable Product. Try this thought experiment: Imagine being asked, for the 10,000th time, to explain your motivation for what you do. As you launch into your 10,000th explanation, do you still feel authentically excited about what you do? Motivation.