ConversionXL

JUNE 6, 2017

A lot has been written about how our decision making is prone to bias , and as a result, people often make poor judgements. We can’t stop ourselves looking towards a moving object as in the past it could have signaled potential danger. What are the key implicit motivations? Image Source. Individuality. Self-Development.

UX 86

UX Technique Drivers/motivators Objectives and Key Results 86

Search Engine Land

SEPTEMBER 1, 2023

You want to uncover those hidden gems with a high search volume that align with your products, services, or industry. Finding a balance between high volume and achievable competition is the key to success. Matching user intent User intent refers to the underlying purpose or motivation behind a search query.

Objectives and Key Results 135

Objectives and Key Results UX Niche Engineering 135

Lead Fuze

JULY 20, 2023

From building a self-motivated team to providing excellent customer service – each facet plays an integral role in enhancing what you’re selling. The objective here is not just about learning how to calculate or measure sales volume but understanding its significance in shaping successful business strategies. The result?

Growth 52

Growth Objectives and Key Results User Experience UX 52

ConversionXL

NOVEMBER 17, 2020

Codecademy started out in 2011 as one of the first free products that taught people to code. Since then, we have helped over 45 million learners improve their lives through programming while making major improvements to our product—driven by experimentation. From spaghetti testing to strategic testing . Testing our free-trial models.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

ConversionXL

APRIL 21, 2020

So product page downward for ecommerce and form optimization in lead gen. In short, Gerda Vogt summarizes, “Look for an easy UX fix as close to the conversion as possible.”. Social proof is one element that can influence users on those key pages. “Lifts there mean more money. Great copy is useless if no one sees it.

UX 93

UX Objectives and Key Results Real Estate Cross-sell 93

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 25, 2019

User flow is the path a user follows through your website interface to complete a task —make a reservation, purchase a product, subscribe to something. Neither will result in a great user flow. Business objectives might be getting users to sign up for something, purchase products , or join an email list. User objectives.

Objectives and Key Results 128

Objectives and Key Results Clients Presentation Start-ups 128

ConversionXL

NOVEMBER 22, 2016

Ittner : “Businesses that do not scrupulously uncover the fundamental drivers of their units’ performance face several potential problems. The result is a wild profusion of peripheral, trivial, or irrelevant measures. 8 Ways To Measure Satisfaction (and Improve UX). 8 Ways To Measure Satisfaction (and Improve UX).

Conversion 118

Conversion UX User Experience Government 118

ConversionXL

FEBRUARY 2, 2017

Most will include using what is known as a visual cue to direct attention towards a desired object. Visual cues is sort of a broad term, but if you’re a UI/UX designer you might be familiar with the term “directional cue.” Design is Key in Unconscious Perceptions. How to Use Visual Cues to Improve UX. That’s it.

UX 90

UX Objectives and Key Results User Experience Follow-up 90

ConversionXL

AUGUST 12, 2020

So how do you convince people with little motivation—throughout the entire business—to focus more on your customers? Data is incredibly powerful, helping to motivate and convince—but not if you use it (as politicians do) to support a narrative. Some new ideas or initiatives can be costly but result in big payoffs.

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

ConversionXL

JULY 10, 2019

“Getting great results” and “creating great reports” are very different skill sets. The result is that reporting becomes an afterthought rather than an opportunity—a “necessary evil” with imperfect solutions: Manual reporting is too time-consuming, but it’s been the only way to report on the right platforms with the right analysis.

Clients 133

Clients Objectives and Key Results Drivers/motivators UX 133

ConversionXL

OCTOBER 23, 2015

You simply ask, “What prevented you from buying Product S?” A few tweaks to your value proposition or adding a price anchor could have produced much more significant results… if you had only known. With personas, you can get a feel for exactly who your customers are, how they think and what motivates them. What gives?

UX 122

UX Objectives and Key Results Conversion High impact 122

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

FEBRUARY 14, 2017

Here’s an example of an open-ended conversion research question: Essentially, the difference is that, while any survey question elicits attitudinal responses, closed-ended questions result in quantitative data where open-ended questions are inherently qualitative. What annoys you about this product the most? What should we stop doing?

UX 105

UX Objectives and Key Results Closing Strategize 105

ConversionXL

JUNE 3, 2019

Develop the product, site, and offers based on existing customer feedback. As much as it sets you up for negative feedback, including an exit survey can provide you with extra insight as to how to improve your product, your service, or overall offer. Develop the product, site, and offers based on existing customer feedback.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

Outreach

JULY 8, 2021

Consider the following scenario: A new user is exploring your site with the intention of learning more about one of your key offerings. The related product page loads slowly, the video featured prominently on the page does not relate to the product, and when they click a button to “get started,” it directs them right back to the homepage.

User Experience 105

User Experience UX Customers Objectives and Key Results 105

Xant

MAY 20, 2021

They squeeze out more activity from reps, but then call it productivity. The thing is, it’s not productive. Others simply load disparate details onto the subject line of the task object, which you can’t report off of. Do More From Any Object. Some technologies limit actions to just two CRM objects: Leads and Contacts.

Sell 77

Sell Objectives and Key Results CRM Territory 77

ConversionXL

JUNE 19, 2019

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Xant

MAY 20, 2021

They squeeze out more activity from reps, but then call it productivity. The thing is, it’s not productive. Others simply load disparate details onto the subject line of the task object, which you can’t report off of. Do More From Any Object. Some technologies limit actions to just two CRM objects: Leads and Contacts.

Sell 52

Sell Objectives and Key Results CRM Territory 52

ConversionXL

SEPTEMBER 22, 2015

Customer surveys are a key piece in this puzzle. You’re Not Thinking About Your Business Objectives. What are your business objectives in doing a survey? Noah Kagan wrote a blog post about an email campaign they sent to 30,000 subscribers trying to promote their Monthly1K product. Means you should too, right?

Customers 109

Customers Objectives and Key Results Follow-up Promote 109

ConversionXL

DECEMBER 23, 2015

Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right? m = Motivation of user (when).

Conversion 90

Conversion UX Objectives and Key Results Follow-up 90

ConversionXL

NOVEMBER 23, 2015

For instance, we can: Uncover UX issues. Distinguish visitor segments whose different motivations for similar on-site activity are undetected by analytics. Identify demand for new products or improvements to existing products. What doubts do they still have about your product? Locate process bottlenecks.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

ConversionXL

SEPTEMBER 2, 2016

Actual products. Using user research to run smarter tests, design better sites and build better products is more complex than that. This is particularly important if you don’t have full buy-in for this type of research and its results. Results delivery: December 2. via UX Magazine). via UX Magazine).

A/B testing 57

A/B testing Objectives and Key Results Consult UX 57

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc.,

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 19, 2013

One of your key tasks is to make sure you do a good job at answering these questions – on every page of your site. Make sure visitors know what their options are (links like “See also”, “Related products”). Users have four fundamental questions when they arrive at a website: Am I in the right place?

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Salesforce

APRIL 29, 2022

Tech debt can show up as sloppy code or updates that cause your app to crash, especially as the result of rushing to ship a product. Over time, the results of quick fixes can accumulate in a tangled web that requires revising an existing product to make improvements, also known as refactoring. Think holistically about UX.

UX 98

UX User Experience Objectives and Key Results Technology 98

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc.,

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

AUGUST 21, 2014

Below, are 10 case studies on how to reduce churn for your SaaS product. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Think of ways you can improve the UX and reward your loyal customers as well.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Hubspot

JUNE 21, 2018

UX, or user experience, focuses on the end-user’s overall experience, including their perceptions, emotions, and responses to a company’s product, system, or service. UX is defined by criteria including: ease of use, accessibility, and convenience. That’s why UX matters so much. What Is UX Design? It is defined as.

UX 78

UX User Experience Objectives and Key Results Technology 78

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. What does Leyla mean when she says, “Growing up in product, you have to lead through influence?”

Start-ups 51

Start-ups Objectives and Key Results UX Follow-up 51

Hubspot

APRIL 3, 2015

Yes, that last point may seem counterintuitive -- and yet, seeing their work will help you understand what exactly you don''t like it about their work, which is a key part of understanding design. Quite often, the designers on these sites provide insight into their design process, which will be key as you look to start on your own creations.

Objectives and Key Results 78

Objectives and Key Results Construction Technique Follow-up 78