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Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural online presence. One example of this blended technique is podcast link building , which moves away from the typical transactional nature of link buying and fosters a natural link attraction through engaging and value-driven podcast content.
This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” released by Wurl, an AppLovin company. Average daily hours of CTV viewing are up 5% year over year, according to the study, which draws on Wurl’s insights from more than 4,000 channels and 1 billion monthly viewing hours through its CTV marketing platform.
Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, you will have more control over negative keyword exclusions and how your ads appear, ensuring better alignment with brand and audience p
Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI. This new guide from Instapage offers advice on: Improving Quality Score and ad relevance Targeting the right audience with precision Optimizing bidding strategies for maximum efficiency Creating high-converting landing pages Download the Guide to Cost-Effective Google Advertising today and start implementing these strategies to boost your Google Ads performance and drive more conversions.
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.
By Tom Swanson, Engagement Manager at Heinz Marketing Marketers love quantifying things, but what about the qualitative data? Things got a lot easier to analyze when GenAI came onto the scene. I will show you how to use ChatGPT to build some data visualizations, conduct deeper analysis in qualitative data and connect that to quantitative. Happy analysis!
By Tom Swanson, Engagement Manager at Heinz Marketing Marketers love quantifying things, but what about the qualitative data? Things got a lot easier to analyze when GenAI came onto the scene. I will show you how to use ChatGPT to build some data visualizations, conduct deeper analysis in qualitative data and connect that to quantitative. Happy analysis!
It’s easy for salespeople to see themselves as the conduit for all information instead of the sales CRM, marketing messages and other sources. Likewise, it is almost impossible for a salesperson to fully appreciate how much information the customer is presented with online and how that colors their perspective. As a result, retargeting is a relatively new trend that has tremendous ability to skew the customer’s perspective.
If you're in sales you're part of a meritocracy. What that means is that you're going to succeed or fail based on your abilities, your attributes, your work ethic, and your traits. Those are the things that are going to determine whether you go up or down in a stacked ranking.
It’s easy for salespeople to see themselves as the conduit for all information instead of the sales CRM, marketing messages and other sources. Likewise, it is almost impossible for a salesperson to fully appreciate how much information the customer is presented with online and how that colors their perspective. As a result, retargeting is a relatively new trend that has tremendous ability to skew the customer’s perspective.
This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.
Dear SaaStr: We’ve Gotten a Good But Not Great Acquisition Offer. Should I Take It? Should you sell your startup if you get a good M&A offer? For years, while I pretended to be neutral on this question, I’d still quietly root for founders not to sell if growth was strong: Why sell at $10m growing 100%, if in 12 months, you’ll be worth twice as much?
Content marketing expert Andy Crestodina shares what works in the AI age and the pillars of an organic strategy. Know how thought leadership can drive sales.
In 2017, Roger Federer became the first man to win 20 major tennis singles titles. Largely recognized as one of the world’s top tennis players of all time, the 20-time Grand Slam champion was also known for his grace on the court and his philanthropic endeavors that address childhood poverty in Africa.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
This week, I am told, Nimble CRM will be releasing several updates that will provide for integrations between webforms and web hooks, workflows, and message sequencing. I am also expecting some additional modifications to message sequencing conditions. I am not going to discuss these further at this time. I would prefer to see the final releases and then test those prior to going into any detail but, from what I have seen, these are exciting introductions!
It’s easy for salespeople to see themselves as the conduit for all information instead of the sales CRM, marketing messages and other sources. Likewise, it is almost impossible for a salesperson to fully appreciate how much information the customer is presented with online and how that colors their perspective. As a result, retargeting is a […] The post Catch Buyers Lying with Sales CRM appeared first on SalesNexus.
Despite YoY plummeting win rates, based on my feeds, the biggest challenge facing sellers is not winning, but seems to be prospecting, engaging customers in conversations, hopefully finding and qualifying new opportunities. The data seems to support this, customers saying they don’t want to talk to sellers, outreaches to get a single response are 7-10 times what was required just a few years ago.
HubSpot opened its Inbound conference today by unveiling Breeze, the AI powering its customer platform. “Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of product at HubSpot. “There are consumer AI solutions that are super accessible and give results in seconds, but they aren’t connected to your business or your data.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why we care. The new features, like conversion metrics for individual assets and asset coverage reporting, give a clearer understanding of what’s driving performance and specific recommendations for improving underperforming assets.
Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s AI is evolving rapidly, fundamentally changing how search results are ranked. This shift is happening behind the scenes, making it increasingly difficult to understand why your content isn’t performing as well as it should.
YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle , VP of Ads Marketing, key findings include: Increased representation : Brands are featuring more diverse characters and perspectives. Celebration of self-expression: Ads are focused on individuality and unique styles.
Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s General Court annulled the fine, citing the European Commission’s failure to consider all relevant circumstances. Why we care. This ruling marks a significant victory for Google in its ongoing legal battles with EU regulators and highlights the challenges faced by antitrust enforcers in their efforts to rein in Big Tech.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.
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