Wed.Feb 09, 2022

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6 Elements of a Sales Process Flowchart

Iannarino

If your sales reps had an expertly crafted, clear-cut sales process, how much would their sales performance improve?

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If the Social Networks Won’t Come to Nimble, Nimble Will Go to Them

Adaptive Business Services

I had a chat with a gentleman recently who wanted to use Nimble CRM to monitor a contact’s social activity. There was a time when we could do that, but only to a limited extent, on Twitter, Facebook, and LinkedIn. We can still do that, in some fashion, on Twitter. Facebook and LinkedIn would be another story. Time flies but I guess that it was about 5 years ago that Facebook and LinkedIn both decided to cut off third-party access to their platforms.

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8 x Construction Sales Tips To Close Easier

The 5% Institute

In this article, we’ll explore 8 x construction sales tips to help you close easier and more consistently. These tips are commonly used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your closing rate. 8 x Construction Sales Tips To Close Easier.

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If you have leads into your sales pipeline, you’re doing it wrong

Membrain

What happens when one of your salespeople obtains a new lead? Do they instantly begin working it like an opportunity in your CRM? Do they work the lead for a while before putting it into the pipeline? Do they wait until they are sure they’re going to win the deal and then plug it into the pipeline so they can look like a hero?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Data shows marketers investing more in video in 2022

Martech

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. During the pandemic, consumers were deluged with new series on streaming platforms, and marketers followed this trend by producing more video content to engage customers and prospects. Why we care.

Launch 105
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How a Diverse Culture Drives Employee Engagement and Business Growth

Salesforce

Over the course of the COVID-19 pandemic, we all came face to face with our own mortality and our fears for our country, our families, our friends and co-workers. Now, as leaders, we can encourage our team members to stop, breathe, and realize, “You know what? We are not finished with the pandemic, but the odds are in our favor to survive.” It’s time for everyone to work through that anxiety so they can get back to the things that matter in today’s hybrid work environment.

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#ItStartsWithConversation: On Compassion, Responsibility, and Breaking Barriers

Highspot

We believe in the power of conversations: they show us truths, challenge our beliefs, and ignite change. As we honor Black History Month, we asked four Highspot employees to share stories of the conversations that have changed their lives, from visions of a better future to reminders of the work that is necessary to create it. Here’s what they had to say. “See people as they are.” When I was in the second grade, my grandma gave me the first installment of an encyclopedia for Ch

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Marketers look to adtech and agencies to solve the addressability problem

Martech

NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual Leadership Meeting stage this week. Add this to CEO David Cohen’s calls for “burning impatience,” and the threat to $8 to $10 billion of ecosystem revenue by 2025, and we seem to have a five-alarm fire on our hands. “Sitting on the sidelines is probably at your peril,” said Coh

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How marketers can create a holistic search strategy

Search Engine Land

SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies. Please visit Search Engine Land for the full article.

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CEO by 40: Behind Laura Alber’s Rise at Williams-Sonoma

Salesforce

Like many college graduates, Laura Alber was long on ambition but short on job prospects. She headed west to make it on her own. “Drove out, no connections, no money, in my Jeep, with my friends,” she told me in a recent episode of “ The Inflection Point ,” taped in Williams-Sonoma ’s gorgeous test kitchen in its San Francisco headquarters. What Alber did bring in her big move was a potent combination of design and business skills spurred by her semester abroad at the University of Edinburgh.

Finance 97
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Google Ads API v10 is now available

Search Engine Land

Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta. Please visit Search Engine Land for the full article.

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SparkPost Global Survey reveals 74% of marketing leaders concerned with impending privacy changes

Martech

SparkPost , the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic and what digital marketing strategies they’ve leaned on to accelerate growth and connection with key audiences.

Trust 96
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Google gives more visibility to local news publishers

Search Engine Land

Google search may show local news stories more often in Top Stories. Google News Showcase also gets updates. Please visit Search Engine Land for the full article.

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Good morning: Freelancing may not be so idyllic

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are you certain you want to go freelance? In Monday’s newsletter, Kim wrote about the Great Resignation: “In article after article, I am reading that marketers are choosing the freelance life,” so they can work with “clien

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Expect more messages in Google Search Console

Search Engine Land

Google said it finished the migration of all the messages into the new Search Console interface. Please visit Search Engine Land for the full article.

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How Many Name Brand VCs Do You Need These Days? 1 Is Probably Enough

SaaStr

Dear SaaStr: Is It Worth It To Try to Get 2-3 Name Brand VCs Into My Round? For as long as I’ve been in start-ups, having a name-brand VC on your cap table has mattered. Folks have always worked hard to get Sequoia or Andreesen or Bessemer or Accel, or for me back in the day, Emergence on the cap table. Brands do matter. We can say they shouldn’t matter so much in general, and especially in venture.

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Episode 8: How to Hit the Ground Running as an SDR

Sales Hacker

Sellers ask questions in the community to get help from people who have been in their shoes. I’m Jeff Swan (Sales Coach & Founder of Outbound SOS) and I’m here to do exactly that. Sellers ask questions in the community to get help from people who have been in their shoes. I’m Jeff Swan (Sales Coach & Founder of Outbound SOS) and I’m here to do exactly that.

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Google tests bulleted lists in ads

Search Engine Land

Screenshots of the test show up to three bullet points beneath the headline. Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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An Easy-to-Understand Guide to Tiered Pricing

Hubspot

A one-size-fits-all approach generally isn’t as appealing as a personalized experience. This can be true for the merchant as well as the consumer. If you are selling tickets to a concert, for instance, having a cheaper general admission ticket and a more expensive VIP treatment ticket would probably suit you best. This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire.

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How the New R&D Capitalization Law Impacts Everyday Decision Making

The Advantexe Advisor

I have been hearing something a little different during the recent set of Earning calls delivered by CEOs to Wall Street analysts. Right upfront, many executives are warning their shareholders that a little know rule change to the tax code is going to have a potentially huge impact on businesses and business decision-making in 2022 and beyond.

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Digital Marketing in Translation

Sales Pop!

Reaching foreign markets has never been easier than now, thanks to the growth of the global digital landscape. But according to DigitalPortal, 31.9% of the world’s users from the ages of 16 to 64 use translation tools when searching online. This data shows that language barriers are an ever-present problem despite the advancement of technology.

Legal 52
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WEBINAR: Morgan J. Ingram hosts “Money Management Strategies For Sales Professionals Looking To Build Wealth”

JBarrows

The post WEBINAR: Morgan J. Ingram hosts “Money Management Strategies For Sales Professionals Looking To Build Wealth” appeared first on JB Sales.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Does Your Homeowners Insurance Cover a Home-Based Business?

Sales Pop!

Running a home-based business can be a lot of work, but it can also benefit your finances and lifestyle. A critical part of running a successful business is purchasing the right insurance that protects you and your venture from potential risks. In many cases, a basic homeowners insurance policy doesn’t cover business activities or assets in your home.

Finance 52
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WEBINAR: John Barrows hosts “How to Build a World-Class SDR/AE Handoff Process”

JBarrows

The post WEBINAR: John Barrows hosts “How to Build a World-Class SDR/AE Handoff Process” appeared first on JB Sales.

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