Tue.Jan 07, 2025

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How to Improve in the New Year

Sales Pop!

Whether we like it or not, the first step to improving in the New Year is admitting that resolving issues lies within each of us. Next, we must consider how our mindset may hold us back. Blaming others only worsens the setback. We control our future; no one else does. What steps do I need to take to overcome my current predicament? Today Is the Start of Tomorrow Begin planning today for tomorrow with specific goals and timelines is the start of a rigorous practice.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

In the world of sales, time is money. The quicker you can close a deal, the faster you can move on to the next one. This is where the concept of the sales cycle comes into play. A streamlined sales cycle can significantly boost your company’s efficiency and profitability. It can help you close deals faster, increase your sales volume, and improve your bottom line.

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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.

B2B 110
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The #1 Reason Deals Don’t Close: No Reason

SaaStr

So Lightspeed Venture Partners suryed 154 top venture-backed mostly B2B start-ups for their sales metrics. The full report is here. One analysis that was great was on the top reasons sales teams lost deals. Many will sound familiar. Sales teams report 53% of deals were lost due to no action, and 39% due to prospect went silent”: Only 27% of deals were reported as lost to competition.

Closing 115
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Salesforce Agentforce: What you need to know

Martech

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. At the time of the Agentforce announcement, Salesforce CEO Marc Benioff called Agentforce the third wave of AI advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that

Launch 125
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What Are We Trying To “Discover” In Our Discovery Process?

Partners in Excellence

A long time friend and colleague asked me to sit in a vendor meeting. He is the CRO of a midsized company (About $1B). We’ve been working on developing new strategies to drive growth. The organization had been very successful, but he was looking to transform much of what they did to achieve higher levels of performance. One of the teams had been looking at leveraging some technology solutions to support the transformation.

Process 127

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2025 Is Competitive Displacement

Iannarino

The new hire asked me why we pursue companies that already have a supplier. He wondered aloud whether it would be easier to target companies that dont have a supplier. I explained that the best prospective clients are already using a competitor because companies that dont buy what we sell typically dont need our services.

Clients 278
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SaaStr Is #1 on Pavilion’s Revenue Leader Podcast

SaaStr

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. You dont usually want to do one of the first episodes of a new podcast because they all take a while to build up scale, but since its led by Kyle Notion, CRO of Owner where Im on the board, we made an exception. It ended up being the #1 podcast of the Pavilion series in 2024 : What was pretty good about it was perhaps the first deep dive for how a CRO should think about working with VCs an

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Prospecting Secrets to Stand Out in a Noisy World (Ask Jeb)

Sales Gravy

Welcome to a new segment of the Sales Gravy Podcast called Ask Jeb! I believe sales professionals are the heartbeat of the economy. Youre the ones generating revenue for your organization and fueling innovations that keep businesses thriving. Without your hustle, your company doesnt move forwardand, frankly, neither does the global economy. Youre the elite athletes of the business world.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

B2B 105
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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AI Education: How to Reskill Your Team for the Future of Customer Experience

Salesforce

The world of customer service, or customer experience (CX), is changing fast. And artificial intelligence (AI) is playing a big role in that transformation, not only in automating tasks but also in reshaping how teams approach problem-solving. As customers expect faster, more personal, and helpful service, businesses must invest in AI education to empower their teams with the skills and knowledge to harness this technology effectively.

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Artistic Craft or AI Dreck in 2025?

David Meerman Scott

In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality, adding dash of artistic flair to create something beautiful? Or will you dash off an AI prompt, push a button, and barf up something just okay?

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Selling Power Names Kurlan & Associates a Top 20 Sales Training Company of 2024

Understanding the Sales Force

SellingPower has named Kurlan & Associates as one of the Top 20 Sales Training Companies of 2024. This is the fifth year that Selling Power has bestowed that honor on Kurlan.

Sell 62
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I Tested 11 Best Webinar Software: My Hands-On Review

G2

Over the years, Ive collaborated with marketing teams to produce various webinars, from live product demos to virtual workshops and team meetings. Along the way, Ive experimented with just about every major webinar software.

Meeting 59
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Dave Kurlan’s Blog Wins the Gold Medal for Top Sales Blog of 2024

Understanding the Sales Force

Top Sales Magazine awarded Dave Kurlan, and Understanding the Sales Force, the Gold Medal for the Best Sales & Marketing Blog of 2024. Dave's Blog has placed for Gold, Silver or Bronze in all 12 years of the award's existence.

Sales 48
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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth.

GTM 117
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Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024

Understanding the Sales Force

The post Dave Kurlan’s Homicide Detective Article Was a Finalist for Top Sales Article of 2024 appeared first on Kurlan & Associates, Inc.

Sales 48
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The Agentic AI Era: After the Dawn, Here’s What to Expect

Salesforce

The recent launch of Agentforce marks a pivotal moment in orienting Salesforce and our customers’ businesses toward an AI-empowered future. In this emerging landscape, augmented by a network of AI agents, the role of humans at work becomes more empowered, interesting, and creative than ever before. We have now reached the Third Wave of AI , which builds on the power of predictive and generative AI.

Negotiate 143
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Start the new year with an antidote for AI anxiety

Martech

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. Ive been waking up at 5 a.m. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Even so, I feel. like I’m falling behind. My students, colleagues and friends have similar worries, from doomsday scenarios to job loss and dramatic changes in daily life.

Start-ups 121
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8 Best PDF Editors I Found After Testing 20 Tools

G2

Ive had my fair share of battles with PDFs. This one time, I needed to edit a single typo in a PDF for a last-minute presentation. I thought, "how hard can it be?" Well, two hours, three downloads, and much frustration later, I still wrestled with clunky software and premium feature paywalls. Sound familiar? Thats when I decided enough was enough. Ive tried dozens of best PDF editors , testing everything from essential tools to feature-packed apps.

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Break down silos with a 4-pillar foundation for account-based expansion alignment

Martech

Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle to unlock this potential, especially when it comes to expansion revenue. Why? The answer often lies in how teams implement the strategy, not the strategy itself.