Wed.Nov 15, 2023

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Cleaning Up Your Pipeline

Iannarino

Over time, your CRM becomes a junk drawer of stalled and stuck deals, lies, exaggerations, half-truths, neglected prospective clients, and falsehoods. Even though you want coverage over your sales team’s quota and your sales goals, much of what you believe is coverage is not.

Pipeline 223
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Google Search ranking improvement aims to surface hidden gems

Search Engine Land

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.

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Thought leadership: The human element your marketing needs

Martech

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

Angle 133
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Yahoo Search to start rolling out in the first weeks of 2024

Search Engine Land

Yahoo Search is expected to start rolling out aspects of its new search engine in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. Brian Provost said this at Search Marketing Expo Next event during the question and answer portion of his talk today.

Launch 143
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Preparing to Convert: The BIG Miss You Might Make – Part 2

SalesProInsider

“Measure twice, cut once.” That’s how I started the first article in this two-part series about the most boring habit. And it’s the ONE key habit you should develop to have better sales conversations and success. “Measure twice, cut once.” This adage is about preparation, and when it comes to preparation for sales conversations there are two levels that you should consistently complete to increase your probability of success.

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Google launches new personal search experience with follow button and personalized ranking

Search Engine Land

Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more. Follow button in Google Search Google is rolling out a new “Follow” button in Google search that aims at keeping you up to date on topics that you want

Launch 136

More Trending

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Google Search Console adds robots.txt report

Search Engine Land

Google has released a new robots.txt report within Google Search Console. Google also made relevant information around robots.txt available from within the Page indexing report in Search Console. Finally, Google has decided to sunset the robots.txt tester. The new robots.txt report. Google’s new robots.txt report shows gives you some information Google has on your robots.txt file including: Which robots.txt files Google found for the top 20 hosts on your site The last time Google crawled t

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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce

With over 8.5 billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. That’s where doing keyword research, and choosing the right SEO keyword, comes in.

Service 105
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Bing adds AI-generation captions to some search result snippets

Search Engine Land

Bing is now using AI to generate captions for some of its search result snippets. Bing is using GPT-4 to make the “search results more relevant and informative and helping users find the websites they are looking for more quickly,” Bing announced. What it looks like. If you do a search for my, [ barry schwartz SEO ], and then click on the arrow down by the title link in the search results, you can see that some of the results are labeled with “AI-Generated Caption.” Here

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Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Martech

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud.

Campaign 109
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Analytics 4 rolls out new Admin experience

Search Engine Land

Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesign categorizes settings, making it simpler to find and understand each administrative setting. Now, settings affecting how data appears in your reports are grouped together for greater convenience. This adjustment means you can accomplish your administrative tasks with fewer clicks and increased confidence.

Launch 122
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5 Interesting Learnings from Crowdstrike at ~$3 Billion in ARR

SaaStr

So the last time we checked in on Crowdstrike, they were growing a stunning 65% at $1.7B in ARR. Growth has slowed somewhat as Crowdstrike approached $3 Billion ARR — but only somewhat. The company is still growing a jaw-dropping 37% at almost $3B ARR — and it’s generating incredible free cash flow. Security remains hot. And in fact, the stock is up 94.7% this year!

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Microsoft rebrands Bing Chat as Copilot

Search Engine Land

Bing Chat has a new name as of today – Copilot. It now shares the same brand name as multiple other Microsoft AI products. R.I.P. Bing Chat. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. 7. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. Copilot + Search.

Launch 128
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Build or buy your CDP? Compare the pros and cons by Digital Marketing Depot

Martech

With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Do you build a custom CDP tailored to your tech stack? Or buy an established platform? This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP. Inside you’ll get: An overview of pros and cons Steps to evaluate your team’s capabilities A comparison of vendor features Details on integration and implementation Gui

Customers 103
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Google testing new SGE ad format

Search Engine Land

Google appears to have been experimenting with a new ad format within its Search Generative Experience (SGE). When select users asked the search engine follow-up questions to queries, SGE provided an AI-generated answer alongside sponsored content titled “You May Also Like” The feature served a carousel of products, all of which displayed a product title, image and company name.

CTR 121
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Where We Came From and Where We’re Going

Membrain

I recently sat down to draft an internal memo to the Membrain team about the next era in our evolution, and realized that there are things I want the rest of the world to know about who we are , where we came from, and where we’re going next. So here it is.

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Content strategy: Why less is more

Search Engine Land

This article was co-authored by Rebecca Steurer. The world is drowning in digital content. Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. As a result, we’ve turned the web into countless low-insight listicles that focus on capturing keyword searches instead of sharing insights that mean something to the reader.

Niche 124
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Keyboard Accessibility Makes Your UX Better

Salesforce

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. But, about 16% of the world’s population has at least one disability. This means there are product functions, like drag-and-drop, that may not be accessible to some users.

UX 78
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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7 tips to create PPC text ads that are trustworthy and clickworthy

Search Engine Land

Why will people click on one ad – and not another? Lots of factors go into the decision. But among the most essential is trust. If your ads look slightly “off” or slightly suspicious, people are much less likely to click on them. When you unintentionally set off internal alarm bells, people will scroll on by in the split second it takes for them to make the click/no click decision.

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Competitive Wildlife

Sales Pop!

As we head towards the finish line of another selling year, we reassess our own selling organization in preparation for 2024. We look at what we do well and not so well to enhance the former and improve the latter. We consider our offerings, our partnerships, and everything that matters in our model to increase our chances of success next year. And, of course, we evaluate our prospects and clients to determine what 2023 changes they’ve experienced and what impacts those changes will have on our

Clients 64
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Is your GA4 implementation set up for success? by Digital Marketing Depot

Search Engine Land

Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics Simplified conversion tracking This new whitepaper from MoreVisibility walks through the key changes in GA4 and how

Gaming 115
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Rethinking Sales Talent Acquisition with Brisa Renteria

Predictable Revenue

Collin Stewart discusses the emerging trends in sales recruitment with Brisa Renteria, CEO of Improved Growth The post Rethinking Sales Talent Acquisition with Brisa Renteria appeared first on Predictable Revenue.

Sales 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to spot potential in SEO candidates

Search Engine Land

SEO professionals start their careers in so many different and unconventional ways. Most people don’t come in on day one being able to identify SERP features or optimize a header. That means some of your hiring decisions for SEO roles will be based on what your candidates can learn, not just what they already know. Spotting good SEO candidates based on their potential abilities, not just their current experience or skills will get you a broader pool of candidates.

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Franchise Ownership: The Secret to Building Financial Independence and Wealth

Sales Pop!

Are you dreaming of being your own boss and building a successful business? Franchising could be the perfect solution for you! In a recent interview with franchise expert Eddie Rodriguez , he shared some incredible insights into the world of franchise ownership and the benefits it brings. What is franchising? Franchising is a business model where a franchisor licenses its trademark, brand, and business model to a franchisee.

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What Is Sales Management?

Salesforce

Think of sales management like a sports team. Have you ever heard of a top-ranked sports team without a coach? Of course not. The coach provides the guidance, inspiration, strategy and training that enable players to make big wins. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. The result?

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Communicating martech’s value in a slowing economy

Martech

The marketing industry is facing major challenges in 2023. Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. While some see this as the beginning of a lasting downturn, there are strategies marketers can use to optimize performance and demonstrate value today.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Google Search tests Notes on search results

Search Engine Land

Google launched a new search labs experiment named “Notes.” Notes gives searchers a way write their own notes on a specific search result listing and within Google Discover while also allowing others to read people’s notes on that search result listing. “Our goal with this new Labs experiment is to provide access to helpful tips about an article or topic from both experts and everyday people.

Launch 144
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Highspot Integrates with Microsoft Copilot for Sales to Drive Sales Excellence

Highspot

Today at the Microsoft Ignite conference in Seattle, Satya Nadella, CEO of Microsoft, showcased the leadership of Highspot as one of the leading-edge software providers innovating on the newly announced Microsoft 365 Copilot for Sales. Read on to hear about the new innovations and our expanded work with Microsoft that we announced today. Integration with Microsoft 365 Copilot for Sales Organizations that surface both buyer and deal intelligence into the applications where reps spend most of thei

Sales 59
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Hitting Hypergrowth: How To Take Your SaaS Company from $25M to $100M and Beyond with Amplitude’s CEO, Spenser Skates

SaaStr

As you grow from nothing to $100M and beyond, you will run into a unique set of challenges at every stage. Spenser Skates, CEO and co-founder at Amplitude took the stage at SaaStr Annual 2023 to share four key lessons he learned building a great organization and a long-lasting sustainable business. Amplitude is a digital analytics platform that started out of another failed startup with three co-founders.

Growth 93