Wed.Apr 27, 2022

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The 7 Best Sales Training Topics for Teams

Iannarino

Almost three-quarters of Americans consider themselves lifelong learners. Still, in most sales teams, the words “training initiative” elicit groans rather than excitement. Why is that? Maybe you’re just not selecting the right sales training topics for your team.

Sales 309
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How To Close A Sale Without Being Pushy

The 5% Institute

One of the most critical parts of sales training , is learning how to close a sale without being pushy. Without the close; your discovery call and everything else after may be wasted time, so learning how to ask effectively is critical for consistent sales. In this article, you’ll learn five ways how to close a sale without being pushy, and with a consultative approach.

Closing 143
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How to sell without selling out - Andy Paul’s latest book shows how

Membrain

They told him he would never make it in sales. Now Andy Paul is a well-known expert in the sales industry, author of two books and creator of the award-winning podcast “Accelerate Your Sales” which he sold to Revenue.io in 2020.

Sell 125
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Analytics software delivers data, standards deliver insights

Martech

Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that help your business? Marketing teams need higher standards for what is considered an insight. AI is now deployed in analytics tools to surface insights faster than you can read them.

Territory 106
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Is the Google Business Profile Manager going away for multi-locations businesses as well?

Search Engine Land

Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true? Please visit Search Engine Land for the full article.

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The Resume is Dead — You Need a New Hiring Playbook

Salesforce

Do we still need resumes? Is experience overrated? Are your job descriptions accurate? Attracting and retaining workers in this highly competitive, extraordinarily tight labor market is harder than ever, and a key priority for businesses. Nearly 60% of HR pros said building critical skills and competencies is their top priority this year. All this should drive employers to rethink, or at least question, everything about hiring and retention.

More Trending

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Baseline analysis for your SEO strategy

Search Engine Land

Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need. Please visit Search Engine Land for the full article.

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Edgemesh announces new feature to fight ad and click fraud

Martech

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. What it does. Ad Protect is an upgrade of the Edgemesh Server. It analyzes the network used (VPN, data center, etc.) and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions.

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The Labor Shortage Is Hurting Everyone — Believe it Or Not Automation Can Help

Salesforce

Whether it was people wanting to step up from low-wage jobs, start a career in a new field, or retire altogether, the pandemic produced a labor shortage that spanned almost every industry. Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those job gaps. . In a recent survey by enterprise automation software company UiPath , two-thirds of executives said their companies were affected by a labor shortage, and nearly 80% sa

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What 1,000 food blog audits has taught me about SEO

Search Engine Land

The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits. Please visit Search Engine Land for the full article.

Niche 100
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Good morning: Adapting to new customer paradigms

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how can you really be sure it’s the right time to engage a customer? First, marketers need to let go of archaic strategies.

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How to Develop your Personal Brand

Heinz Marketing

By Katauna Loeuy , Marketing Intern at Heinz Marketing. In a world of digital media where you can search anyone on the internet within the matter of a few seconds, it’s crucial to have a developed profile that truly embodies how you want to be seen. Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. .

Niche 106
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Google, Microsoft report strong search ad revenue growth

Search Engine Land

Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers. Please visit Search Engine Land for the full article.

Growth 99
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How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian (Pod 550 + Video)

SaaStr

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Google Ads API v10.1 is now available

Search Engine Land

v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Please visit Search Engine Land for the full article.

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How to Use Pipeline Metrics to Meet Your Sales Prospecting Goals

RAIN Group

Do you know what it’s going to take to reach your sales target? It’s not enough to have a quota or even set goals for yourself—you need to know exactly what to do daily to accomplish your goals.

Meeting 81
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The Power of “No” in Selling

Adaptive Business Services

When I started as a B2B sales trainee in 1977, one of the senior representatives, Lance, shared with me his favorite sales technique. We were selling expensive professional desktop calculators. . Lance would sell the $479 calculator by telling folks that this was what they needed but that they could only afford the $349 model. They wanted the $479 unit.

Sell 71
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It’s a Lot Harder to Build a SaaS Decacorn Than It Used To Be

SaaStr

So the story of the past few years has been the explosion of SaaS and Cloud unicorns. With upwards of 400 SaaS and Cloud startups now valued at $1B+ now (out of 1,200+ total Unicorns), times are good. But … but … it’s not that simple. VCs and investors in unicorns need to make money. They need them to become … decacorns. Especially the later stage investors do.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How To Sell Life Coaching Services

The 5% Institute

In this article, we’ll explore how to sell life coaching services, by focusing on eight powerful and effective selling tips. These tips are commonly used by the top five percent of coaches all around the world, when it comes to their discovery calls , and closing new clients. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your closing rate.

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Applying Web3 concepts

Concentrix Catalyst

Web3, the buzzy term for the next internet era based on blockchain technology, can foster a better customer experience in many use cases. For enterprises, a turnkey hosted decentralized application […]. The post Applying Web3 concepts appeared first on Concentrix Catalyst.

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3 Examples of Transformational Leadership

criteria for success

This post is a chapter from my latest eBook on Leadership for Organizational Growth. This chapter examines three very different examples of transformational leaders: Mary Barra, Jeff Bezos, and Nelson Mandela. Read on and be sure to download my free eBook and check out our other unique Resources ! “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy Adams.

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Marketing analytics: What it is and why marketers should care

Martech

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Level Up Your Tech Skills. 3 Reasons to Join the TrailblazerDX Quest 2022!

Salesforce

TDX ’22 innovation announcements What is the TDX Quest? 1: Watch TDX ’22 sessions on-demand with Salesforce+ 2: Connect with fellow attendees in the Trailblazer Community 3: Learn about the latest innovations via Trailhead How do you join the TDX Quest? TrailblazerDX ’22 —the premier Salesforce Developer conference—brings together developers, admins, architects, partners, entrepreneurs, and students for a world-class learning experience.