Fri.Jan 06, 2023

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15 Critical Sales Techniques You Must Master

Iannarino

The word technique means you have a way of doing something to produce an outcome. Because success is individual, it is important you master your techniques to improve your sales performance, create a better sales experience , level up your win rate, and close more deals.

Technique 278
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Prospecting via Email? You Need to Nail These 3 Things

Cerebral Selling

Email prospecting is one of the simplest and most widely-used strategies for generating sales leads. It’s also one of the most overused and abused. If you’re not doing it right, it can not only be a colossal waste of time but can also damage your personal and corporate brand. About 320 billion emails are sent and received daily around the world, increasing at a rate of about four percent every year.

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Half of You Are Giving No Raises for 2023

SaaStr

So raises are a nuanced topic in start-ups. In the early days, most of your team won’t even have been there for a year. So there’s often seen as no point in raises. And even later, many founders are resistant to giving “across the board” raises. They’d rather focus them on the top performers. But time goes on, the years go by, and most traditional employees expect an annual raise.

Start-ups 122
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5 tips for finding standout CMO candidates

Martech

While evaluating a short list of CMO candidates, I noticed something interesting. On paper, each candidate had similar experiences and appeared to fit well. Yet, when we spoke to each, their narratives were completely different. While not shocking, what stood out was their approach to the role and perceived context of the market. Why such a stark difference?

GTM 120
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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This day in search marketing history: January 7

Search Engine Land

The Spam Clock. in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 of that year. Blekko said 1 million spam pages were being created every hour. How bad was Google’s spam problem then? Big. But as Danny Sullivan pointed out at the time, it was hard to judge whether Google’s relevancy had actually decreased, because: We expect more from Google than we do in the past, searching for things we might not have in previo

Sports 114
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Dear SaaStr: As a Founder, What Will I Learn Getting More Involved in Sales?

SaaStr

Dear SaaStr: I’m Pretty Hands Off on the Sales Team. What Will I Learn Getting More Involved in Sales? The most important thing that you will learn is how businesses truly scale on the revenue side. You may think you know this intuitively, but you don’t: You may think sales organizations magically create revenue. They don’t. They maximize revenue opportunities.

B2B 108

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Psychological Safety in the Workplace: Impact Leaders Have on Culture

The Advantexe Advisor

Part 1 of 3. As the earth completes another trip around the sun, we find ourselves, at that time of the year when everyone is making their “New Year Resolutions” for doing things better and differently. Blogs, articles, and podcasts about people’s attempts at self-improvement – ranging from eating better to getting more sleep, to being better business leaders – are widely circulated. his year, I am going to do something slightly different and hopefully more helpful for business leaders.

Clients 19
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Google’s December 2022 helpful content and link spam updates still rolling out

Search Engine Land

Google said the two different Google search algorithm updates – the December 2022 helpful content system and the December 2022 link spam update – may take another week or two to complete their rollout. The helpful content update started Dec. 5, and the link spam update started on Dec. 14. The algorithm update rollouts were supposed to be completed within two weeks, but clearly that has not happened.

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What Happens When The Incremental Costs Of Developing Content Is $0?

Partners in Excellence

Some of you may have been following my adventures and experiments with ChatGPT. It and similar tools are fascinating, and while being very early in their development, offer interesting potential in the coming years. When makinq queries in ChatGPT, the responses represent faux–dare I say–artificial intelligence. The responses “seem” smart, but aren’t particularly insightful.

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. People are spending less time online on sites like Google and Meta, so it’s no surprise that they’re facing hurdles, despite still growing (albeit slower than other di

Retail 86
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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RECHARGE: Live AMA with Manny Medina

Sales Hacker

Let’s kick off 2023 with something truly special. We’re giving out Community awards with Outreach CEO, Manny Medina … Who has also agreed to let you ask him anything you want! An “Ask Me Anything” Session with Outreach CEO, Manny Medina. Manny’s New Year’s Resolutions. Awards: Sales Hacker’s Best of 2022.

Sales 69
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Removing Friction: How to Turn More Than 40% of Your Prospects Into Long Term Enterprise Customers with Attentive Co-founder and CEO Brian Long (Pod 623 + Video)

SaaStr

On any given day, the enterprise buyer has many priorities that will come before your product, and those priorities may not be what you expect. How do you ensure your solution gets implemented and retained? In this session, Attentive Co-founder & CEO Brian Long walks through some of the lessons learned at Attentive on their path to over 5,000 customers in 5 years.

Legal 52
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Pinterest announces clean room partnership with LiveRamp

Martech

AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Why we care. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns.

Retail 122