Thu.Oct 17, 2024

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The Benefit of Consistent Sales Pipeline Management

Anthony Cole Training

According to HubSpot, companies with well-optimized sales pipelines reported a 28% higher revenue growth rate compared to those with poorly managed pipelines. So why is it that many sales leaders default to coaching the deal at hand and do not consistently have sales pipeline management sessions with their people? These sessions should begin with a broader view of the opportunities each salesperson has in their pipeline, with a focus on several key metrics so that managers can compare and track

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Gain Strategies, Behavioral Change, and Insights from Outbound 2024

Sales Gravy

Join Jeb Blount Jr. and, special guest, Anthony Iannarino on The Sales Gravy podcast as they dive deep into the world of sales. Discover the secrets to successful outbound strategies, learn how to elevate your executive briefings, and gain valuable insights on navigating a potential recession. Key Takeaways: – Behavioral Changes for Success: Incremental improvements and a willingness to change behavior are critical for success in sales.

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Why Executive Briefings Are Essential for Sales Success: A Guide to Using Insights in Client Meetings

Iannarino

As many articles here have described, using an executive briefing is how we open a first meeting. We prefer this insight-based method because it creates much value for the salesperson to offer their client. Here, we will explore eight ways this approach benefits a prospective client.

Clients 293
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How to build customer trust through data transparency

Martech

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way to treat people, but the alternatives are scary — either not collecting the data, or letting people know what we’re doing. Egads. They’ll freak out, won’t they?

Trust 125
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Is Cold Calling Legal? Important Cold Call Laws, Regulations, and Etiquette [+ Best Practices for Telemarketing]

Hubspot

You know it. You may hate it. It’s a classic sales tactic. It’s often classified as a little annoying. That’s right, people. Let’s talk about cold calling. You might've heard a few horror stories about aggressive cold callers who disrupt people’s dinners or spam their phones. Maybe you’ve done this yourself (there’s no shame in the sales rep game, though).

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Human-AI Synergy in Media & Entertainment: The Next Frontier of Personalization

Salesforce

Investment in new technology is the future in the media and entertainment industry, especially considering the swirl of always-escalating customer expectations. That was made abundantly clear in Saleforce’s recent Media & Entertainment Industry Data and AI Trends report. Industry leaders are turning to artificial intelligence (AI) and data-driven strategies – also taking into account an uneven path to profitability and having to do more with less – to take on these challenges at scale.

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Why B2B Marketers Must Revisit Their Foundations to Thrive in FY25

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing As we approach the end of FY24, now is the time for B2B marketers to get proactive about what’s next. Planning for FY25 should be more than just setting new KPIs and aligning on budget. It’s an opportunity to take a hard look at the foundations of your marketing strategy because what worked before may not work moving forward.

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Have Your Data Under Lock and (Encryption) Key Management

Salesforce

Data is the lifeblood of any successful business. Nowadays, companies across all industries rely on various data platforms to manage their information. While innovations have made it easier for organizations to integrate and consolidate data from multiple sources, these advancements introduce increasingly sophisticated cyber threats. It’s crucial for organizations to protect their data from unauthorized access, tampering, and alteration.

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Customer Marketing & Advocacy Insights from Amplitude's Ari Hoffman

G2

As a customer marketer, one of the most valuable resources I have is a strong network of other customer marketers. Through this community I've had the chance to meet so many amazing marketers who are facing the same challenges and are so generous with sharing their lessons learned.

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The Role of Nutrition and Exercise in Sustained Performance

Predictable Revenue

Dr. Dolan has focused her research on how we fuel exercise and how our energy intake significantly impacts performance. The post The Role of Nutrition and Exercise in Sustained Performance appeared first on Predictable Revenue.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Web App vs. Mobile App: Which Is the Better Option?

G2

Web app vs mobile app - confused about which to build? Learn about the key differences between different types of apps and how to choose the best fit.

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What High-Performing Brands Know About Sales and Service

Salesforce

We hear a lot these days about the need for close alignment between sales and marketing teams. But for consumer goods (CG) brands, which are increasingly challenged to beat margins and achieve profitable growth, aligning sales and service can reap huge benefits. It makes sense: Consumer goods sales and service teams both interact with customers, but often they do so separately.

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AI-powered martech news and releases: October 17

Martech

Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults in the U.S. feel lonely and have a sense of disconnection from friends, family, and/or the world. Additionally, loneliness continues to rise across all age groups. This and the emergence of gen AI have resulted in a rapidly growing industry of AI-powered companions you can talk to.

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Blueprints for Success: A Football Coach's Perspectives on Leadership

Force Management

Scot Loeffler knows a thing or two about leadership. He knows about leading a change initiative, getting the most out of high performers, and what it takes to be elite. Scot has worked with some of the most recognizable names in college and pro football as a quarterbacks coach or coordinator. In 2018, he became Head Coach at Bowling Green State University (BGSU) and began the task of turning their football program around.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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5 Reasons Why People Become Entrepreneurs, According to 200+ Entrepreneurs

Hubspot

“Why do people become entrepreneurs?” I don‘t think there’s a single business owner who would answer “Eh, I'm not sure. I certainly don't know why I did,” if you asked them that question. There's always a reason behind an entrepreneurial venture — and aspiring business owners should know why their potential peers in the entrepreneurship community decided to go out on their own.

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How to achieve operational maturity in marketing with a multishoring talent approach

Martech

Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational maturity — often through a multishoring approach. A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of the final product.

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Calling Me Out……

Partners in Excellence

I’m embarrassed and ashamed of my behavior in a very difficult situation today. Fortunately, I was involved in a discussion with someone who had the courage to call me out, in the most polite way. For the past several weeks, I’ve been involved in frustrating situation with a vendor of ours. We are using some of this vendor’s products right now—but having problems with them.