Highspot
APRIL 14, 2025
Onboarding sets the tone for a reps experience and performance at your organization. In fact, 70% of new hires decide whether a job is the right fit within the first month and 29% know in just the first week. Yet too often, onboarding falls short in preparing reps to be successful. Before Highspot, 25% of customers struggled with sub-optimal rep ramp time.
Martech
APRIL 14, 2025
Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills. Each team shows a distinct genAI signature.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
APRIL 14, 2025
Dear SaaStr: How Do I Learn to Close Big Enterprise Deals Better? Closing high-ticket enterprise deals is a different beast compared to SMB or mid-market sales. It requires patience, strategy, and a deep understanding of the enterprise buying process. Heres how you can approach it: Map Out Stakeholders Early : Enterprise deals often involve multiple stakeholdersprocurement, IT, finance, and the actual business users.
Salesforce
APRIL 14, 2025
Think about your favorite neighborhood coffee shop or that fantastic hair salon you cant stop recommending. How’d you find them? More than likely, a friends raving recommendation brought you. Thats the beauty of word-of-mouth marketing , making satisfied customers your best advocates. Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
SaaStr
APRIL 14, 2025
SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? About the same as before In fact, the median amount spent on sales is up from a year before. Its not just Marc Benioff hiring more sales execs in the AI era.
Martech
APRIL 14, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are marketers really replicating some of the most popular martech applications for a fraction of the cost using AI? And what can SaaS martech vendors do about it?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 14, 2025
I find myself on my home’s third dishwasher, third refrigerator and fourth stove. It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Either way, when my dishwasher stopped working last month, I began the search for a replacement. I came across various options, including Wi-Fi-connected models, smart models with AI features and traditional dishwashers.
Sales Gravy
APRIL 14, 2025
There is a big challenge in todays marketplace thats popping up left and right for sales professionalsDecision Deferment Objections. If youre running into stakeholders who say, Lets just hold off a bit, We need more time, or We want to wait until the market settles, then we're going to dive into why this is happening and, more importantly, how you can handle these sales objections with confidence and skill.
SaaStr
APRIL 14, 2025
SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. Heres why this years event is bigger, bolder, and more impactful than ever. It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! It’s May 13-15 in SF Bay, again on our 40+ acre indoor-outdoor campus !
G2
APRIL 14, 2025
As someone whos been in the SEO game for a while, I have used Semrush heavily for years. It was my go-to tool for keyword research and competitor analysis. However, I relied on Ahrefs for off-page SEO since I found its backlink research quite accurate and easy to absorb.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Highspot
APRIL 14, 2025
Onboarding sets the tone for a reps experience and performance at your organization. In fact, 70% of new hires decide whether a job is the right fit within the first month and 29% know in just the first week. Yet too often, onboarding falls short in preparing reps to be successful. Before Highspot, 25% of customers struggled with sub-optimal rep ramp time.
PandaDoc
APRIL 14, 2025
Qualifying leads is a critical step in the sales process, but its not always clear whos a good fit and who isnt. Without a clear and consistent method for evaluating prospects, its easy for sales reps to misqualify leads and waste excess time pursuing deals that will never close. Thats why many companies use lead qualification frameworks to help reps quickly identify which opportunities are most worth pursuing.
Predictable Revenue
APRIL 14, 2025
Moran Mizrahi joined the Predictable Revenue Podcast, with something every founder can relate to: the moment you hit a wall using a tool. The post Built from Frustration with Moran Mizrahi appeared first on Predictable Revenue.
G2
APRIL 14, 2025
Here is my review of 8 operational risk management software in 2025 to identify risk accurately, train teams on risk exposure and scale risk processes.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Salesforce
APRIL 14, 2025
Clear communication is a fundamental skill that helps us connect, collaborate, and avoid misunderstandings. This is just as true when interacting with AI, where a well-defined framework for our instructions, known as prompts ,can significantly impact the usefulness and accuracy of responses. But crafting great prompts isnt always straightforward. How do we ensure AI understands and responds effectively?
G2
APRIL 14, 2025
Artificial intelligence has certainly changed from an academic curiosity to an economic necessity. Europe faces a stark choice: lead the AI revolution or get left behind.
G2
APRIL 14, 2025
Comparing enterprise resource planning (ERP) software costs is tricky. It involves analyzing various nitty-gritty that varies from vendor to vendor.
Expert insights. Personalized for you.
Let's personalize your content