Iannarino

AUGUST 26, 2022

At a company event, two engineers were elated to share that two of their dream clients had downloaded a lead-generation piece from the website. The company’s entire staff applauded the good news. In the next sentence, the engineers disclosed they had been hoping for an event like this for five years. If half a decade seems like a long time to wait to reach out to a prospective client, you and I are in wild agreement.

Cold Call 268

Cold Call Lead generation Engineering Clients 268

SaaStr

AUGUST 26, 2022

Fenwick, one of the bigger Silicon Valley / tech law firms put out its quarterly report on the venture market , sourced from 194 deals that actually closed in Q2’22, and I found the way the data was presented super helpful given all the drama in the venture markets, on twitter, etc. A few learnings: #1. Yes, while downrounds have increased, there still aren’t very many of them.

Price 131

Price B2C Closing Presentation 131

Heinz Marketing

AUGUST 26, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. Last month, I wrote a post on Communicating with Confidence. But what I didn’t get into then is the idea that the best communicators are those who also listen intentionally. . Arguably, listening is the most important component to communicating effectively. Do you ever talk to people in your life who are visibly distracted?

Consult 118

Consult B2B Trust Represent 118

SaaStr

AUGUST 26, 2022

Who we’re hiring for at SaaStr: Director of Account Management to support our top sponsors. Ideally has some services or agency CS experience, not just SaaS. Director of Email / Growth Marketing. Someone who loves to do campaigns, and really dig in on them. Own a $5m+ product line here and grow it. Make really good $$ as you increase performance. Director of Strategic Content.

Account management 23

Account management Growth Strategize Campaign 23

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Engage Selling

AUGUST 26, 2022

You must learn to be an object of interest! Recently, I was speaking with my good friend and advisor, Alan Weiss, about how inundated today’s marketplace has become with thought … Read More. The post How to Be an Object of Interest first appeared on Colleen Francis - The Sales Leader.

Sales 116

Sales Clients Prospecting Sell 116

Sales Hacker

AUGUST 26, 2022

So, we find ourselves once again in an economic downturn. Cost-cutting initiatives are sweeping the tech sector as an immediate response to the threat of recession. Layoffs seem to be a part of most businesses’ contingency plan. (As of early August, more than 37,000 workers in the US tech sector have been laid off in mass job cuts so far in 2022.).

GTM 108

GTM CRM Pipeline Contact 108

Hubspot

AUGUST 26, 2022

As a business that accepts payments from other companies, a big part of safely exchanging money is providing your customers with a stable, efficient, and secure method of paying you. As a result, understanding everything there is to know about business-to-business (B2B) payments is key. In this post, we’ll cover: What are B2B payments? B2B Payment Processing.

B2B 69

B2B Price B2C CRM 69

Salesforce

AUGUST 26, 2022

For consumer goods (CG) companies, selling through retail partners will likely always play a major role in business strategy. But more and more CG companies are realizing they need to build their own relationships with consumers. That’s because retailers are in a powerful position: they own your consumer data sets and can mine them to develop private-label offerings.

Customers 52

Customers Retail A/B testing Launch 52

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. Podcast episode 585 is an excerpt from the AMA, and you can watch the full video below. Transcript. Jason Lemkin: I’ve got no agenda, no slides.

Quota 98

Quota Growth Product Closing 98

Martech

AUGUST 26, 2022

You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. And they don’t even know it. The utilitarian theory of economic behavior, postulated by 19th-century philosopher John Stuart Mill, suggested that all economic decisions were rational.

Customers 105

Customers Price Service Campaign 105

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact