Iannarino

AUGUST 26, 2022

At a company event, two engineers were elated to share that two of their dream clients had downloaded a lead-generation piece from the website. The company’s entire staff applauded the good news. In the next sentence, the engineers disclosed they had been hoping for an event like this for five years. If half a decade seems like a long time to wait to reach out to a prospective client, you and I are in wild agreement.

Cold Call 269

Cold Call Lead generation Engineering Clients 269

Engage Selling

AUGUST 26, 2022

You must learn to be an object of interest! Recently, I was speaking with my good friend and advisor, Alan Weiss, about how inundated today’s marketplace has become with thought … Read More. The post How to Be an Object of Interest first appeared on Colleen Francis - The Sales Leader.

Sales 116

Sales Clients Prospecting Sell 116

SaaStr

AUGUST 26, 2022

Fenwick, one of the bigger Silicon Valley / tech law firms put out its quarterly report on the venture market , sourced from 194 deals that actually closed in Q2’22, and I found the way the data was presented super helpful given all the drama in the venture markets, on twitter, etc. A few learnings: #1. Yes, while downrounds have increased, there still aren’t very many of them.

Price 119

Price B2C Closing Presentation 119

Martech

AUGUST 26, 2022

You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. And they don’t even know it. The utilitarian theory of economic behavior, postulated by 19th-century philosopher John Stuart Mill, suggested that all economic decisions were rational.

Customers 106

Customers Price Campaign Service 106

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

SaaStr

AUGUST 26, 2022

One of the most exciting and terrifying things a SaaS founder can do is raise seed funding. But bringing on an investor comes with new responsibilities, and navigating the fundraising world can seem complex. . In this SaaStr Europa 2022 session, David Kelly (General Partner at Tapestry) interviews a group of highly experienced investors, including Zoe Chambers (Frontline Ventures), Carmen Alfonso Rico (Cocoa), and Rouven Dresselhaus (Calvary Ventures). . #1: Why Seed Funding Anyway?

Intrinsic 76

Intrinsic Networking B2B Meeting 76

Sales Hacker

AUGUST 26, 2022

So, we find ourselves once again in an economic downturn. Cost-cutting initiatives are sweeping the tech sector as an immediate response to the threat of recession. Layoffs seem to be a part of most businesses’ contingency plan. (As of early August, more than 37,000 workers in the US tech sector have been laid off in mass job cuts so far in 2022.).

GTM 82

GTM CRM Pipeline Growth 82

Heinz Marketing

AUGUST 26, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. Last month, I wrote a post on Communicating with Confidence. But what I didn’t get into then is the idea that the best communicators are those who also listen intentionally. . Arguably, listening is the most important component to communicating effectively. Do you ever talk to people in your life who are visibly distracted?

Consult 106

Consult B2B Trust Represent 106

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. Podcast episode 585 is an excerpt from the AMA, and you can watch the full video below. Transcript. Jason Lemkin: I’ve got no agenda, no slides.

Quota 78

Quota Growth Product Closing 78

Hubspot

AUGUST 26, 2022

As a business that accepts payments from other companies, a big part of safely exchanging money is providing your customers with a stable, efficient, and secure method of paying you. As a result, understanding everything there is to know about business-to-business (B2B) payments is key. In this post, we’ll cover: What are B2B payments? B2B Payment Processing.

B2B 50

B2B Price B2C CRM 50

Salesforce

AUGUST 26, 2022

For consumer goods (CG) companies, selling through retail partners will likely always play a major role in business strategy. But more and more CG companies are realizing they need to build their own relationships with consumers. That’s because retailers are in a powerful position: they own your consumer data sets and can mine them to develop private-label offerings.

Customers 52

Customers Retail A/B testing Launch 52

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail