Tue.Jun 07, 2022

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Your Competitor Will Do What You Refuse To Do

Iannarino

A post on LinkedIn suggested that it is important to have a physical presence—specifically, a face-to-face meeting—with your prospective clients. Salespeople who read the post agreed, and a number suggested they were very excited to have real meetings, the kind where you are in the same room.

Clients 278
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The formula for calculating martech ROI

Martech

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” It seems we’ve been discussing ROI a lot lately and because we’re a relatively small team a discussion usually suffices.

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Speaking the Right Language to Potential Buyers

Sales Hacker

??If you want to make more sales, you need to make the most of today’s trends. Christopher Kingman , Global Head of Digital Sales Enablement at TransUnion , believes digital sales is the future of sales as a whole. Going digital can help you target customers more accurately, sell products faster, and bridge the gap between individuals and buying committees. powered by Sounder.

Pipeline 103
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Samsung expands metaverse presence with Discord

Martech

Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland.

Launch 122
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Sales Podcast: How to Build a Lean Sales Playbook

Closing Bigger

Building effective an effective Sales Playbook for your organization is vital to your ability to scale and sustain your sales success. It’s your franchise success manual for your sales team. There are many comprehensive and highly detailed guides out there on how to build a sales playbook, but I wanted to focus on a format that can get you started quickly.

Sales 98
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Wix relaunches hotels solution

Martech

Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels by HotelRunner will launch first in English and then in other languages. What it does. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, booki

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US businesses’ CX scores down from last year’s all-time high

Martech

U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in 2021 to 71.3 in 2022 on a 100-point scale. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large num

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Your Reps Aren’t Selling Two-Thirds of the Time — Here’s How to Get Them Back On Track

Salesforce

Are your sales reps spending their time selling? Seems like an odd question to ask, but research shows why it’s relevant. According to our latest State of Sales report , sales reps only spend one-third of their time on revenue-generating tasks. The majority of their days get bogged down by housekeeping duties, such as logging customer information and manually building quotes and contracts.

Sell 98
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TransUnion enters identity partnership with Epsilon

Martech

Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. As a result of the partnership, Epsilon’s insights on U.S. consumers are mapped across TransUnion’s identity graph, which covers more than 80 million households.

Launch 109
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How to Hire for Revenue Roles in a Tight Talent Market

Sales Hacker

Jump on LinkedIn or any social channel and you will no doubt see the following when it comes to hiring: It’s tough to source and engage the ‘right’ candidates in this talent market. It’s more competitive and expensive to hire great talent and keep them around. It’s a key focus to source a diverse pipeline of talent, but that’s often not a reality. So how are sales and revenue leaders at high-growth startups solving these challenges?

Growth 97
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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How Things Get Done (Or Not)

Partners in Excellence

Every organization I work with has everything a sales organization should have in place. We go down laundry lists all the programs, tools, processes that are in place: CRM and the classic “sales stack?” Check, “we’re spending $1000’s per person for these.” Social selling? Check, every sales person has access to Sales Navigator.

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Crashing the Boys’ Club: Lessons to be Learned from Four Women Leaders

Sales Hacker

Do you find yourself wondering if you can even “make it” in sales? The perception of sales is evolving, but many still think it’s a boys club filled with used car salespeople ( we’ve got some work to do). If you’re considering a career in sales (especially a leadership position), it’s essential to know that success is possible despite the challenges.

Sales 94
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The Importance of Data Hygiene in Sales Orgs

Predictable Revenue

Pouyan Salehi joined the Predictable Revenue podcast to discuss the importance of data hygiene in B2B sales and how we can make better use of our data. The post The Importance of Data Hygiene in Sales Orgs appeared first on Predictable Revenue.

Sales 59
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How to Solve the “Missing Data Problem” That’s Wrecking Your Forecasts

Sales Hacker

The quality of your sales data can make or break your forecasting accuracy. Missing contacts, anecdotal reporting, and manual data entry can lead you to believe your forecasts are much rosier than they actually are. And if you trust your forecasts, you could be in for a rude awakening as you approach EOQ. Learn how to avoid that feeling and get back on track with realistic forecasting informed by complete and actionable sales data.

Contact 88
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Sales Podcast: How to Build a Lean Sales Playbook

Closing Bigger

Building an effective Sales Playbook for your organization is vital to your ability to scale and sustain your sales success. It’s your franchise success manual for your sales team. There are many comprehensive and highly detailed guides out there on how to build a sales playbook, but I wanted to focus on a format that can get you started quickly. In this podcast I cover the key components of an effective lean sales playbook.

Niche 52
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#CustomerSpotlight: Vincent Drapeau from Intralinks

Highspot

Next up in our #CustomerSpotlight series is Vincent Drapeau, Director of Sales Training from Intralinks , who shares his career journey and thoughts on the enablement practice. What was your first job in Sales Enablement and how did that bring you to where you are today? I joined Intralinks in 2015, as a Client Services Manager. I was very curious in my job and had some natural capabilities for presenting.

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Build a Powerful Executive Summary.

SalesBlog!

I’m in a meeting and we’re going through a thorough needs analysis. Taking notes frantically in my trusty Moleskine notebook, I realize my hieroglyphic scratchings would need to be presented later and hopefuly agreed upon. Focusing on the later I make sure my notes include their wants and haves and can be presented simple and easy later. Not an easy task to be sure.