Thu.Jul 28, 2022

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What are Soft Skills in Sales?

Anthony Cole Training

It would be great if you could hand a new salesperson a manual, ask them to read it, take a knowledge test and they could successfully begin their job. Selling is a different animal and you will often hear the term “soft skills” in reference to training a salesperson. What are soft skills in sales? Let’s try to demonstrate that with a short example.

Sales 312
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Underestimating the Power of Positioning in B2B Sales

Iannarino

Many salespeople underestimate the importance of how they present themselves when they walk into their prospective client's office for a first meeting. The One-Down salesperson will, without meaning to, project that the client will not be able to count on them to help improve their results. The content of the conversation is enough for a decision-maker to recognize this isn't the salesperson they need.

B2B 267
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Are You Training Robots Or Entrepreneurial Humans To Sell?

Sales Pop!

You are currently on the job selling to a specific audience. Training is complete but does not reveal how to resolve various issues concerning your clientele. First and foremost, to keep your job, it is necessary to know the company’s expectations of you in detail and where the boundaries are to avoid over-stepping. On the other hand, management will do best by considering whether they are training robots or humans to sell.

Sell 243
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The Ultimate Guide to Lead Prioritization

Veloxy

The average Salesforce instance has thousands of prospects, leads, and customers. Here’s the problem. Each of those contacts has a uniquely different propensity to buy. As a salesperson, every single day you have to find the proper balance between selling activity and non-selling activity. For example, you have to balance making calls and meeting customers with prioritizing your leads and opportunities.

Up-sell 189
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The Consulting Sales Process – A Blueprint

The 5% Institute

In this article, we’ll detail the consulting sales process that works perfectly for Sales Professionals and Business Owners in service based and consulting industries. Learning, implementing and following a sales process is one of the most important things you can learn in sales. A sales process will give you consistency and will simple to use framework to guide your potential clients towards the sale.

Consult 140
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Mobile leads growth in the expanding in-game advertising industry

Martech

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 times the rate of the industry overall.

Gaming 134

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Break Through the Nerves to Communicate with Confidence

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing. Does anyone have flashbacks to high school and having to stand up in front of a room of your peers and deliver a presentation? I remember those days vividly—laying awake at night worrying about delivering a flawless (or even good enough) presentation without fumbling over my words, speaking way too fast, or forgetting everything entirely.

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Virtual data rooms – a necessity or an excess?

Sales Pop!

Introduction: What is a Virtual Data Room? In the last few years, virtual data rooms have become the main tool for mergers and acquisitions of different companies. Thanks to them, specialists from different fields of activity can easily exchange, store, organize and process huge amounts of data. Thus, the electronic data room has found a new life as an auxiliary device for merging different projects.

Meeting 130
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Google’s third-party cookie delay: Adtech reacts

Martech

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. Reaction was quick to come, especially from the identity resolution and data platforms in the adtech and martech spaces.

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Thanks to Carta, Scratchpad, Storyblok, TripActions, and WorldPay from FIS for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! Carta is on a mission to create more owners. By building the global ownership management platform, we’re changing how companies, investors, law firms, and employees manage equity.

Finance 105
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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5 Excuses From Prospects That Signal an Opportunity

Spiro Technologies

Before salespeople get to a “yes,” they have to hear a whole bunch of “nos.” Rejection is part of the job, and the reason why salespeople are usually so well-compensated. But sometimes, what might sound like a “no” is actually a sign that there’s opportunity ahead. A smart salesperson knows the difference between rejection and an objection that can be overcome, even though at first glance they might sound like one and the same.

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20 questions to ask MPM system vendors

Martech

A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with business goals. Read next: How to decide if you should get a marketing performance management platform.

Contract 105
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We Led Sales Teams in the ‘08 Recession: Here’s What We Learned

Sales Hacker

Your buyers are tightening their budgets. Sales cycles are getting longer. New pricing pressure has seemingly come out of nowhere. So we’re calling in the big guns. Learn what these leaders did in 2008 when the recession hit and what they wish they had done differently. Guests: Mary Shea , Global Innovation Evangelist at Outreach. Hilmon Sorey , Co-founder at CoachCRM.

Price 98
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Webinar: The genius behind QR-code marketing

Martech

QR codes are shaking up the marketing world (did you see that Coinbase Superbowl commercial?). This seminar will teach you everything you need to know about how QR codes can be used to unlock mobile engagement and revenue, channel attribution, and first-party data in a cookieless world. Join QR marketing expert Brian Klais, CEO of URLgenius, to learn enterprise-grade QR strategies and best practices you won’t hear anywhere else and change how you think about QR code opportunities.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

When a machine breaks down — whether it’s your home dishwasher or a factory workhorse — you have a decision to make: repair or replace? These days, the repair side of that dilemma is gaining favor amid shrinking budgets and supply chain delays. That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now.

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Getting started with the Agile Marketing Navigator: Team Improvement

Martech

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Launch 102
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15 Questions To Ask Yourself When Building a Partnership Strategy

Salesforce

You want to get your product or service into the hands of more customers. Other companies might want to get your product out there, too — if it helps generate revenue for themselves. And that can form the foundation of a successful channel partnership strategy. When you team up with a channel partner, you can increase your value to new and existing customers — and, in turn, grow your profits.

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Is Your Sales Training Boring?

SalesBlog!

Their eyes were rolling and yawns appearing. They were bored. I was getting impatient and could not understand why they weren’t grasping the “pearls” that I was presenting. Their answers were off point and my responses became short and edgy. Each training had less and less impact. My sales training had gone flat. On one particular training I was going over a new opportunity.

Sales 52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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8 Ways to Make Your Sales Org Recession Ready

Salesforce

An economic recession is likely on the way — at least, that’s what more than two-thirds of economists believe, according to a study by The Financial Times. While some companies will likely wait to see how it shakes out, they may face budget cuts, profit losses, layoffs, and more. Fortunately, sales leaders can work to avoid these hardships by acting now.