Mon.Apr 24, 2023

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Seizing Genuine Sales Opportunities for Growth

Iannarino

In any pipeline, you will find many potential deals. Many records that show up as opportunities are not close to being deals worth pursuing. Instead, they live in your B2B sales pipeline because the salesperson must enter the record after a first meeting.

Growth 261
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Can We Be Helpful And Still Make Our Quotas?

Partners in Excellence

When I read my feeds or listen to a lot of “experts,” the focus is always on hitting our quotas, maxing our commissions, achieving our goals. Listening to sales executives, the focus is, constantly, making your numbers. And then there are the consequences of not doing so. Our jobs are at stake, even our companies are threatened. One imagines a sword of Damocles hanging over seller’s heads with the constant threat of making quota.

Quota 102
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Where B2B brands win and lose on customer retention

Martech

Almost 25 years ago, my wife and I were in the market for a new car. Our family was growing then, and we needed a bigger vehicle to get everyone from point A to point B. Rather than go and walk car lots and have to fend off hungry car salespeople, a friend of mine gave me the name of a broker. He assured me this guy would make my car buying easy and painless.

B2B 107
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Google announces new validations for ad account names

Search Engine Land

Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names. What’s changed. Specifically, when creating a new Google Ads account through the Google Ads API or updating an existing one, if a URL is found in the descriptive_name field, an ACTION_NOT_PERMITTED error will be generated, causing the operation to fail.

Launch 102
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Microsoft ad platforms end support of Twitter tomorrow

Martech

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. Why we care. This wasn’t a cost-saving move by Microsoft. It could easily have afforded the $42,000+/month Twitter wants for its API.

Campaign 105
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8 Key Topics for B2B Companies to Consider When Implementing AI Solutions

Heinz Marketing

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Artificial Intelligence (AI) has become a buzzword in the business world, and for good reason. The technology has the potential to revolutionize the way businesses operate, providing insights and efficiency gains that were previously impossible. For B2B companies, the use of AI can provide a competitive edge and drive growth.

B2B 83

More Trending

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Connected Environment With Commercial Charging Stations

The Digital Technology

As we move towards a more sustainable future, the adoption of electric vehicles (EVs) is on the rise. However, the success of EVs depends heavily on the availability of charging infrastructure. Commercial charging stations play a crucial role in providing EV owners with a reliable and convenient charging experience. In recent years, the concept of [.

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4 Reasons Why Your Gaming Website Isn’t Generating any Revenue

Sales Pop!

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. It can generate a ton of traffic organically. But you won’t automatically generate traffic just because you create a gaming website. You need to get several things right. If you have set up a gaming website, but are struggling to generate a positive ROI from it, you are making one or a handful of the below mistakes that could be the culprit.

Gaming 52
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How to build a sales enablement strategy

PandaDoc

You’re probably here because you want to build a successful sales enablement strategy for your business. You’ve come to the right place! Read on to discover how to create effective sales strategies through the power of enablement and turn your team into an all-star performance machine. What is a sales enablement strategy? So, “What does sales enablement do, anyway?

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How to create a guide that is optimized, useful and comprehensive

Search Engine Land

Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason for this: Well-written guides are extremely valuable pieces of content. When your audience encounters your guide at the right place and time, it can be life-changing.

Education 100
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Invoice terms and conditions examples

PandaDoc

If you’ve been on the internet long enough researching invoices, the one common element you’ve likely found while clicking links is that your invoices should have payment terms (also referred to as “payment terms and conditions”). The logical question you may very well have asked yourself after this is, “What on earth are invoice payment terms and conditions?

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Lookback: Google launched the Penguin algorithm update 11 years ago

Search Engine Land

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we’re looking back over more than a decade of Penguin. Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021.

Launch 99
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Multi-Threading: Steal this framework to increase win rates by 2-3x (and never get stuck below the line again)

Sales Hacker

78% of reps are single-threaded on deals (LinkedIn). It’s the #1 reason why most reps lose big deals. In this masterclass, Jason Bay shares how to properly multi-thread your deals to gain access to power, increase win rates by 2-3x, and shorten sales cycles. Guest: Jason Bay – Founder and CEO Of Outbound Squad You’ll learn: Identifying the right stakeholders to help you close the deal (and how to spot a blocker) How to get prospects excited to introduce you to additional stakeholders

Closing 64