Fri.Jul 07, 2023

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What We Owe Each Other in Sales

Iannarino

Occasionally, it is helpful to remember what we owe each other. The sales force has an obligation to their company, and the company has an obligation to its sales force. Both salespeople and their companies owe their clients a number of things. When any of these obligations are not kept, we end up with all kinds of problems. An awareness of what we owe each other can help us prevent issues and address areas where in need of improvement.

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5 Ways to Build Business Resilience

Sales Pop!

Resilience enables you to come back stronger after hard times. It’s a characteristic that benefits both individuals and businesses, and many of the same principles can be applied to yourself personally as the business owner and your company. From the tangible preparation of choosing a business insurance provider to the intangible development of a positive mindset despite adversity, these tips will help you build a company that will last. #1 – Prepare for Hardships With Insurance There are intang

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7 key email metrics to track beyond opens and clicks

Martech

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators.

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Manage Your Selling Priorities: Ready for Takeoff

Anthony Cole Training

When you are in an airplane, you may or may not pay much attention to what is going on in the cockpit. You may happen to glance at the massive control panel with all the switches, gauges, nobs and buttons, but it’s just a glance… before you hustle on to your seat to get settled in for the flight. But the pilot does, thankfully.

Sell 120
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The Two Biggest Mistakes I Made As a Founder-CEO

SaaStr

Dear SaaStr: What Were the Biggest Mistakes You Made as a Founder-CEO? I’ve made so many, it’s hard to boil it down to two. But let’s focus on the earliest days, in Year 1. The biggest two mistakes I made as a founder-CEO in Year 1, I not only made once. I made them again twice, maybe thrice. They were: One, starting with too incomplete a management team.

Start-ups 104
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10 things you hate about Google Analytics 4

Martech

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up? We recently asked our readers in a GA4 readiness poll what problems they were facing.

Consult 102

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Why people hate the Google Analytics 4 user interface

Search Engine Land

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to three digital marketing experts to find out… ‘Usability is poor – but hang in there!

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How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider’s CEO and CMO

SaaStr

“Retention is the new acquisition,” says Co-Founder and CEO of Insider, Hande Cilingir. “Given the fact that customer acquisition costs are increasing sharply, the most efficient way to increase revenue base is getting it out of existing ones.” In a survey by Influitive, 58% said customer marketing was very important, and almost 60% had moderate-to-significant revenue gains thanks to customer marketing.

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Comparing UA vs. GA4 metrics: Key differences you need to know

Search Engine Land

Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers. One of the biggest challenges marketing teams may face will be comparing a current period of data to year-over-year (YOY) historicals to measure growth success.

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How to Create a Sales Funnel for Free: A Comprehensive Guide

Lead Fuze

Understanding how to create a sales funnel for free is crucial for anyone looking to boost their online business. This guide will show you how to identify possible buyers, arouse enthusiasm for your offerings, and take them through the buying process. In this comprehensive guide, we will explore various stages of creating sales funnels. From understanding your audience and defining clear goals, capturing leads using tools like MailerLite, nurturing prospects through compelling emails and cross-s

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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YouTube Search from Comments: New test adds links to keywords

Search Engine Land

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. Why we care.

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Are Sales People Investing in AI? [New Data]

Hubspot

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. However, not all sales teams are investing in AI, as many people have mixed feelings about incorporating the newfound tech.

Sales 87
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Why systems will revolutionize your SEO business

Search Engine Land

Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing. You may have attempted it before but gave up due to the complexity or lack of guidance. Perhaps you made some initial progress, but the systems were not effectively implemented and followed. Systemizing your business well can provide ample time and cost savings and potentially boost your sales.

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Thoughtful Extras That Turn Customers Into Fans

David Meerman Scott

Sometimes, the best way to build fans is to deliver your product with thoughtful packaging and a few bonus items. This past weekend, I received a pre-ordered t-shirt from Tour Bus with packaging so remarkable that I’m compelled to share with you now.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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How to get the most out of PPC for your SaaS brand

Search Engine Land

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers. However, a more strategic approach is required to run campaigns effectively and gain a competitive edge. It is not enough to set and forget campaigns.

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Effective Strategies on How to Upsell a Product Successfully

Lead Fuze

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. No matter your profession, this skill can be a game-changer for anyone looking to increase their profits. This blog post will provide an in-depth guide on the strategies and techniques that can help turn every customer interaction into an upsell opportunity.

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Google Ads launches new tool to help marketers connect with Gen Z

Search Engine Land

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds. Why we care. Google has identified that the music favored by Gen Z plays an important role in shaping today’s culture.

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Driving Sales – Ways To Grow Your Business

The 5% Institute

In today’s competitive business landscape, driving sales is essential for the success and growth of any company. With numerous companies vying for customer attention, it’s crucial to employ effective strategies that can maximize revenue and ensure long-term profitability. This article explores various techniques and approaches that can help businesses drive sales and achieve their financial goals.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Strategies for App Store Optimization (ASO) for iOS Apps

The Digital Technology

There are billions of smartphone users worldwide, and that number keeps rising year after year, creating a huge market for app development and purchase.

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When They Say No: How To Reframe Rejection And Win

Sales Gravy

When They Say No: Overcoming Rejection And Shifting Your Mindset Introduces Andrea and Richard's new book, When They Say No, and provides valuable insights on overcoming rejection in sales. The fear of rejection has evolutionary roots, but it can be reframed to reach positive sales outcomes. Breaking the negative thought spiral that follows rejection is crucial and should be given due importance.

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5 Real World Applications of the Internet of Things (IoT)

The Digital Technology

You must have heard of smartwatches and even most of now using them. There are numerous advanced features in it, but some common purposes you have been using it are -tracking heart rate, sleep patterns, step counting, temperature sensing, etc.

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How to Set Sales Goals: A Comprehensive Guide for Success

Lead Fuze

Knowing how to set sales goals is a crucial skill for any business owner, sales manager or marketer. It not only drives revenue growth but also helps in managing customer churn and acquisition costs effectively. But setting effective sales goals involves more than just choosing an arbitrary number. In this thorough overview, we’ll investigate the significance of creating intelligent sales objectives and approaches that can assist you with accomplishing them.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How to Build Rapport Over the Phone: A Comprehensive Guide

Lead Fuze

Gaining proficiency in the art of creating a bond over the telephone is an indispensable capability for salespeople, recruiters, startups, marketers and entrepreneurs. The ability to establish a connection with potential clients or customers can make all the difference in your professional interactions. In this comprehensive guide, we will delve into effective strategies for building rapport during phone conversations.