Fri.Nov 22, 2024

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10 Ways to Use AI for Sales Lead Generation

Hubspot

Before starting my career in marketing, I worked in business development. I had some of the best times and work experiences during those years. But, oof, I don‘t need to tell you how challenging life in sales can be. For every exhilarating win — yay, you closed a deal — there’s an all too humbling loss. Boo, you were ghosted by a prospect you thought for sure would convert.

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2 Simple Edges Anyone Can Get in Sales. And Pull Ahead of the Pack.

SaaStr

Want to know how to be better than 95% of the world in SaaS sales? Honestly it’s easy. Or at least, it’s plain and simple. If you’re truly willing to put in the work. The 2 simple edges in sales: #1. Be a True Product Expert 95% of the sales reps I talk to don’t even really understand the products they are selling. How can I integrate it into my stack?

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The Future of Sales Enablement

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

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AI is ringing in big holiday shopping changes

Martech

Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said Romain Lerallut, VP and head of Criteo’s AI Lab. “We used to call it machine learning. One thing I’ve been amazed by over the last couple of years is the speed — it’s like a hockey stick — so everything I say today might be obsolete by tomorrow.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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How B2B CMOs Manage & Hire Agencies – A Discussion with Matt Heinz and Katie Hollar at Clutch

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch. They tackled the essentials of building agency partnerships that drive real results.

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Marketers discuss what it takes to succeed with intent data

Martech

Intent data comes in many flavors, including first-party and third-party data. It can help you optimize your content strategy and identify high-value prospects. But some of the vendors selling third-party intent data tend to over-promise on what it can do. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.

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6 steps to help improve your customer experience with AI

Martech

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici

Customers 114
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Dear SaaStr: What is your best experience as an entrepreneur?

SaaStr

The team. This is what really matters. It’s been 18 (!) years since I joined my first-startup. I still have many strong bonds to that team. One of my bosses is my subtenant, both are great mentors to this day. It’s been 14 (!) years since I co-founded my first startup. My co-founder and I didn’t really know each other before then, but we are close to this day.

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DOJ pushing the sale of Chrome sparks industry debate over web’s future

Martech

Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

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5 Steps for Sales Process Improvements

Anthony Cole Training

Many companies monitor their pipeline opportunities with the use of a CRM in order to have information about the opportunities being created by the sales team.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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6 steps to help improve your customer experience with AI

Martech

The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici

Customers 128
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How AI Helps Bridge the Gap in Language Learning

G2

Ever tried learning a new language? The traditional one-size-fits-all methods of books and classroom lessons often feel rigid and don't adapt to individual needs – leaving you stuck and frustrated.

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Speaking About PIPs. Posted on November, 2024

Partners in Excellence

Yeah, yeah, I know you are thinking, “What a downer Dave! Can’t you write about something more inspiring like plummeting win rates… ?” I don’t know if it’s the time of year, you know a kind of “out with the bad” mindset, or a reflection of something else, but I’ve been involved in a number of discussion about PIPs—Performance Improvement Plans.

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Digital Transformation in Manufacturing: The Role of E-Signatures

G2

E-signatures are essential for the manufacturing industry. Learn how digitizing signing processes can transform supply chain processes, meeting manufacturing demands.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Great Customer Service Has No Incremental Cost

The Advantexe Advisor

One of the primary tenets of Advantexe’s Business Acumen training programs is that in order to be successful, a business must choose an aspirational value proposition for its customers and be the best at it in its market. There are only three different types of aspirational value propositions; Product Leadership (best product), Operational Excellence (lowest price), or Customer Intimacy (best customer relationships).

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How to Strengthen Visitor Security in the Workplace

G2

We go to great lengths to secure our software — from business-owned devices to carefully choosing CRMs for collecting and storing customer data. But did you know something as simple as a paper visitor book can undermine all those strategic choices?