Anthony Cole Training

OCTOBER 6, 2023

Sales organizations typically have plenty of sales data due to the growth and usage of CRM systems, critical to capturing the activities that are occurring with the sales team. But effective coaching with sales performance data often becomes the greater challenge with sales managers and leaders. In our coaching platform, we offer several tools to help in this area and one of the most effective, easy to understand and utilize is sales data insight that comes from regular Sales Huddles.

CRM 288

CRM Sales Growth 288

Iannarino

OCTOBER 6, 2023

My mother taught me to read when I was three years old. She told me she made me play school. This sparked my love of the written word, although, at that young age, I wouldn’t have known what the “written word” was. My mom was raising four children alone on a draw of $4.50 an hour against her commissions, leaving no money for books.

Commission 223

Commission 223

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. Image expansion. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels.

Launch 136

Launch Conversion Process Customers 136

Search Engine Land

OCTOBER 6, 2023

Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter). However, campaign-level forecasts and historical keyword-level data are still available.

Campaign 136

Campaign Engineering Process 136

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.

SQL 133

SQL Pipeline Education Campaign 133

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. There are dozens of metrics you can use to review PPC performance depending on your business objectives. While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insigh

Objectives and Key Results 121

Objectives and Key Results CTR Campaign Territory 121

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This article will share specific steps to future-proof your customer experience across various channels and touchpoints. Understanding AI-first semantic search Semantic search represents a quantum leap in the world of search engines.

UX 119

UX User Experience Engineering Government 119

Partners in Excellence

OCTOBER 6, 2023

This morning, I was greeted with a couple of things. One is the norm, I get inundated with mindless prospecting emails every day. Usually a couple of dozen make it through my spam filters, There are dozens in the spam buckets. I scroll through those quickly, spamming each of those. But I know tomorrow, dozens more will find their way into my inbox. Then I saw a post in LinkedIn, it highlighted some data (let’s assume it’s true).

Represent 81

Represent Technique Prospecting Service 81

Search Engine Land

OCTOBER 6, 2023

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become stale and outdated. Gone are the days when you’d publish a blog post and forget about it. As the web gets inundated with new content daily, it’s even more crucial to consider your content’s fresh and relevant.

Engineering 118

Engineering Start-ups Follow-up Meeting 118

SaaStr

OCTOBER 6, 2023

Any founder you talk to likely remembers every investor who said no to them. Those founders hold a special kind of “not hatred,” says Michael Seibel, Managing Director and Group Partner at Y Combinator, but a special kind of something for those investors and a desire to prove them wrong. If you’re a seed-stage startup, Michael shares the best ways for you to present your company to startup investors.

Pitch 85

Pitch Presentation Price Start-ups 85

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Spiro Technologies

OCTOBER 6, 2023

With everyone running in 20 directions, it’s challenging to keep everyone involved in a customer relationship updated, especially when salespeople are on the road. Spiro’s platform now make it easier for everyone to collaborate on customer updates quickly and easily. Our newest feature, called Collaboration Notes, lets anyone share information, answer questions and notify others of updates to keep everyone on the same page: Add notes to contacts, companies, activities, quotes, and

Customers 64

Customers Contact Sales 64

SaaStr

OCTOBER 6, 2023

So how are the top SaaS and Cloud companies doing in 2023? Bessemer’s latest Cloud 100 answers the question. Their top 100 SaaS and Cloud companies — the “Cloud 100” — are almost all at $100m+ ARR, and growing on average 55% year-over-year. Now that’s still pretty darn impressive at $100m+ ARR. But in 2022, they were growing 100% annually: The impacts aren’t even, however.

Growth 79

Growth 79

Spiro Technologies

OCTOBER 6, 2023

Spiro's "Collaboration Notes" lets anyone share information, answer questions and notify others of updates to keep everyone on the same page.

Customers 52

Customers 52

Sales Hacker

OCTOBER 6, 2023

Back in Vancouver after a month in NYC. Timely return with this weekend being Canadian Thanksgiving – Happy Thanksgiving to all my Canadians out there. Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. Grateful for you all – Canadians and non-Canadians of course. Also grateful that the GTMfund team is growing – we had Sophie Buonassisi, our new VP of Marketing, start this week.

GTM 91

GTM Finance Technology Technology 91

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

SaaStr

OCTOBER 6, 2023

So recently a sales leader I really like reached out to me regarding his next role. He’d recently resigned from a startup I knew reasonably well, and where I’d met the founder. I was happy to help. Until I looked at his LinkedIn and saw that while I thought he’d been there for a while … but it was just 1 Year 7 Months per LinkedIn.

Trust 89

Trust Sales 89