Iannarino
APRIL 10, 2023
Some sales gurus will try to convince you that you need not be known, liked, and trusted to win deals in B2B sales. Some of these guru-types will focus on not needing to “be liked” if you can help your potential clients solve their problems and pain points. Others will suggest the industry is a contest between relationship selling versus consultative selling.
Search Engine Land
APRIL 10, 2023
Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Now when you ask Bard for help, clicking on the “Google it” button will give you a section named “search related topics” with one, two, three or more search phrases that you can click on to explore more in Google Search.
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Partners in Excellence
APRIL 10, 2023
One of my favorite wastes of 30 minutes, every Friday, is to listen to Coffee With Brent Adamson and Matt Heinz. (For regular listeners of the show, you will know my tongue is deeply planted in my cheek). Not quoting Brent directly, he raised an issue of: Why are we so obsessed about what customers think of us and our products? It’s a fascinating question.
Search Engine Land
APRIL 10, 2023
Meta plans to monetize its proprietary generative AI technology by December, joining Google in exploring practical applications. The company has been investing in AI for over a decade and recently created a new generative AI team to focus on commercialization. Generative AI technology, which can instantly create sentences and graphics, has been commercialized by ChatGPT creator OpenAI.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
APRIL 10, 2023
Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. The message was nonetheless clear.
Search Engine Land
APRIL 10, 2023
The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has already changed Google search – and continues to do so. The question is how much Google search will change in the coming years and what it all means for the organic and paid channels.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
APRIL 10, 2023
Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Why we care. Some products and services live or die by the online reviews they get. There is a massive drop in trust between a 4-star and a 3-star rating – which can result in lost revenue for those companies.
SaaStr
APRIL 10, 2023
Dear SaaStr: I Just Sent an Email to a VC With Two Typos. Should I Resend the Email? No, don’t resend. First, VCs want to see strength. Not arrogance usually, but strength. Some whimpy email apologizing for some typos isn’t strength. Second, it shows poor prioritization. This is really a good use of your time? Third, VCs have lots of typos, too.
Search Engine Land
APRIL 10, 2023
Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. The report analyzes over 800 million ad impressions from brands executing paid video advertising campaigns on LinkedIn, spanning both the EMEA region and North America.
SaaStr
APRIL 10, 2023
B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. Others may seek to corner the SMB market. However, what many businesses may overlook is the startup segment. Often, startups are lumped in with small businesses, yet this approach fails to recognize what motivates and attracts these early-stage companies.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Sales Pop!
APRIL 10, 2023
In the last couple of weeks, the internet has been frantically buzzing over a warning issued by Elon Musk —and supported by hundreds of industry tech leaders—that we should pause the development of AI because of its threat to humanity. Musk states that all companies fervently working on AI development should cease for six months and reflect on AI’s potential consequences and dangers.
PandaDoc
APRIL 10, 2023
Billing is a key process for any business. After all, it’s hard to grow your business if you’re not getting paid. That’s why we’re here to explain statement billing vs invoice billing. We’ll look at invoices and billing statements, covering what they do, the differences between them, and what to include to get paid on time. What’s an invoice? An invoice is a document submitted to a customer by a business.
Martech
APRIL 10, 2023
The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have become more prevalent in enterprise tech stacks, including martech stacks. Inevitably, this begs the question: should you employ your existing DWH as a customer data platform (CDP)?
Sales Hacker
APRIL 10, 2023
Too often, I see sales teams thinking of their “ sales process ” as a set of stages in their pipeline and maybe a bunch of fields to complete at each stage. And I see those same teams wrongly claiming, in deal reviews, that these are the things that killed their deals: Product functionality gaps The winning vendor’s solution included critical functionality that we don’t have.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Salesforce
APRIL 10, 2023
The rise of generative artificial intelligence (AI) has captured minds and imaginations at an astonishingly fast pace. But the skills that businesses will need to put this technology to work are lagging. Here, we’ll share some of our best AI learning content on Trailhead , Salesforce’s free online learning platform, to help you get the skills you need.
Search Engine Land
APRIL 10, 2023
What are your customers’ most frequently asked questions? What do prospective customers most want to know about your services, industry, brand or products? Compiling these questions on a FAQ page is a tried-and-tested way to provide a baseline level of customer service on your website. What is a FAQ page? FAQ stands for “frequently asked questions.” A FAQ page gathers the most common questions your audience and customers ask in one place and provides detailed answers.
SaaStr
APRIL 10, 2023
So the funding platforms, law firms and data sources that track venture all use slightly different data sets, and come to slightly different conclusions. But they all align on one thing: venture investments post-seed stage are way down. How down? The latest CB Insights data I thought summarized it the most elegantly: Deals were down to a 5+ year low , not just lower than the go-go days of late 2020 to late 2021, but down from every single quarter in 2019 and 2018, too.
Search Engine Land
APRIL 10, 2023
So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned traffic machines. However, your ad campaigns’ landing pages have tremendous advantages and are easy to implement and optimize. The time you spend improving your landing page conversion rates will compound into better sales, higher profitability, and stronger digital marketing campaign resul
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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