Sales Pop!
JULY 3, 2023
Hunting the top talent for your sales team requires putting in some elbow grease to scout, choose, and onboard a perfect match. This requires offering more than just the salary and, instead, finding a bigger purpose for hiring. A typical hiring process would involve a job description, must-have experience, and also knowledge of various sales techniques.
Martech
JULY 3, 2023
Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Brands were working on transformative GTM efforts pre-pandemic. But then many of them, including startups, simply redlined through the crisis at maximum speed. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.
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SaaStr
JULY 3, 2023
Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS? My overly specific rough rule is about $20k in MRR. A deep dive on that and why here: I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early. | SaaStr I.e., usually much, much earlier than you might think. Why? Assuming you are growing reasonably quick, a head of demand gen at even $20k in MRR can be accretive over the next 12 months.
Martech
JULY 3, 2023
The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating your first-party customer data. Since CDPs depend on how you collect your customer data, marketers need to put some work in on the front end to reap the full benefits of the tool.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
JULY 3, 2023
Discover the future of retail as retail experts share the biggest retail technology trends that all retailers should look out for in 2023.
Search Engine Land
JULY 3, 2023
With the rise of large language models (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills and roles.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JULY 3, 2023
If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may also be asked to contribute internally to the growth of your organization or department (like helping out on a proposal).
Lead Fuze
JULY 3, 2023
Effectively following up with leads is an essential ability for sales representatives, marketers, and entrepreneurs alike; this guide will cover various tactics to assist in the process. The art of lead follow-up goes beyond just making an initial contact; it involves building trust, capturing the prospect’s attention, and ultimately leading them through your sales funnel to become paying customers.
Sales Pop!
JULY 3, 2023
We are living, undoubtedly, in turbulent times. Fortunately, we have several hundred years of recorded history to look back on and hopefully learn some lessons from. The present historical period is uncannily comparable to the Reformation of the 16th century. Certainly one of the greatest events in human history was the Reformation, a major movement in 16th-century Europe that posed religious and political challenges to the Catholic Church and the authority of the Pope.
Lead Fuze
JULY 3, 2023
Having an understanding of how to acquire leads on LinkedIn can revolutionize the prospects for salespeople, recruiters, entrepreneurs, advertisers and small business proprietors. As one of the most professional networking sites, LinkedIn gives businesses a chance to connect with likely prospects in an increasingly precise and customized way. In this blog post, we’ll explore techniques to maximize your visibility on LinkedIn and tap into the potential of lead generation.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
JULY 3, 2023
Many SEO professionals lean on “best practices” in their SEO efforts. But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.” Here’s why standard solutions don’t always apply to enterprise sites and what you can do instead. Improving site speed: Migrating to server-side rendering isn’t always the right answer Imagine going to the CEO (or anyone in senior leadership) and advising them, “We need to change our website to server-side rendering (SS
Lead Fuze
JULY 3, 2023
Gaining proficiency in forming purposeful objectives is an indispensable aptitude for any person seeking to accomplish prosperity in their professional or individual lives. Whether you’re a sales rep, recruiter, marketer, small business owner or startup founder, the ability to create and pursue meaningful objectives can significantly enhance your performance and foster organizational commitment.
Partners in Excellence
JULY 3, 2023
My post, Games Sellers Play, Pricing/Discounting, generated a lot of interesting conversation and questions. One pervasive question was, “How do I compete against competitors whose price is less than ours?” Some of the discussions asked about matching prices or coming up with standard discounting, or how to find other ways to match or beat the competitors pricing.
Lead Fuze
JULY 3, 2023
Figuring out how to work up a sales budget is an essential ability for any entrepreneur, marketer, or sales director. A well-structured sales budget can provide an accurate forecast of the company’s future financial health and assist in making strategic decisions. It not only helps set realistic sales goals but also provides a roadmap to achieve them.
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Lead Fuze
JULY 3, 2023
Managing a remote sales team effectively is no small feat. The move from conventional face-to-face direction to virtual authority necessitates not only an alteration in approach but also the reception of fresh instruments and techniques. This blog post aims to equip you with comprehensive knowledge on how to manage a remote sales team, ensuring optimal performance and productivity.
Lead Fuze
JULY 3, 2023
Knowing how to set effective goals is an essential skill for anyone looking to achieve success, whether you’re a sales rep aiming for the next promotion or a startup founder working towards your company’s growth. Setting objectives can act as a strong impetus, boosting enthusiasm and keeping you concentrated on what is most important. In this comprehensive guide, we’ll delve into the art of goal-setting theory, from identifying areas of interest to establishing personal and pro
Lead Fuze
JULY 3, 2023
Setting individual customer service goals is an integral part of any successful business strategy. Creating measurable objectives is essential for any salesperson, job seeker, entrepreneur or marketer aiming to enhance their customer service and business success. By following the steps outlined in this post, you can create SMART customer service goals that are tailored to your organization’s mission and help boost employee satisfaction rates while enhancing the customer experience.
Lead Fuze
JULY 3, 2023
Realizing how to make esteem in deals is an indispensable aptitude that can separate you from your associates. This ability not only enhances the perceived worth of your product or service offers but also facilitates customer engagement and boosts sales success. In this post, we’ll delve into strategies such as identifying customer pain points, tailoring solutions based on these needs, and leveraging real-world examples through case studies and proven success stories.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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