David Meerman Scott

APRIL 7, 2025

New graduates should learn about AI and how it relates to the work you are interested in build a personal website to showcase who you are.

57

57

G2

APRIL 7, 2025

I identified the six best enterprise risk management software for 2025 based on real G2 user reviews to help teams manage compliance and reduce risk.

52

52

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist.

B2B 117

B2B Drivers/motivators Finance Pipeline 117

Partners in Excellence

APRIL 7, 2025

I was listening to my friend Matt Heinz. He said something obvious, yet profound, “Every day there is an excuse.” There has always been and will continue to be any number of reasons to make excuses. We’ve seen the rapid change, disruption create new reasons for excuses. This week, we see global economic turmoil. And then there is always AI.

Pipeline 105

Pipeline Price Presentation Technology 105

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

APRIL 7, 2025

Most marketers define their competition too narrowly and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. They care about outcomes. If you want your positioning to resonate and drive real growth you need to redefine who you’re competing against.

Customers 111

Customers Gaming Growth Service 111

Salesforce

APRIL 7, 2025

No matter how great your brand is, bad customer service can drive people away faster than you think. In fact, our research finds that 67% of customers feel frustrated when their issues arent resolved instantly. A customer might not always notice flawless service. But get it wrong one too many times, and that customer might never come back. People want quick answers and smooth experiences.

Service 88

Service Growth Customers CRM 88

SaaStr

APRIL 7, 2025

After just a month of launching our own SaaStr AI (trained on a decade of content and hundreds of founders, speakers, and events), we’ve already had over 34,000 (!) conversations with our AI in just the first 30 days. This has completely opened my eyes to what AI can truly do in the real world – not just in coding and support, but what it will do for all our apps.

Launch 85

Launch B2B UX Conversion 85

Salesforce

APRIL 7, 2025

Almost every small or medium business (SMB) could benefit from a Chief Revenue Officer (CRO), but few can realistically justify the cost of hiring one. CROs are high-value executives who deliver big benefits but also come with a hefty, six- or seven-figure price tag. Thats fine for enterprise-level brands. However, for companies just starting out or lean operations who count their employees in dozens rather than thousands, the sticker shock is real.

Clients 84

Clients Account management Drivers/motivators Finance 84

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs in a couple of months which got everyone talking about the future of the CDP as a standalone tool. Here we are a few months later, and another target is catching the eye of large agencies in particular.

Territory 70

Territory Clients Campaign Networking 70

Salesforce

APRIL 7, 2025

Last month, Own products officially became part of the Salesforce Platform. What does this mean for you? With Own security product capabilities now integrated into Salesforce Shield and Security Center , your organization can strengthen its security posture faster and more comprehensively than ever before. Additionally, the introduction of Backup & Recover , Data Mask & Seed , and Archive bolsters data protection and resilience for Salesforce customers.

Objectives and Key Results 82

Objectives and Key Results Technique Commission Territory 82

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Hubspot

APRIL 7, 2025

Im not sure theres any activity more closely associated with sales than cold calling. It can be the trial by fire that preps SDRs for a career in the field, the day-to-day responsibility that keeps reps diligent and engaged, and the basis for a ton of sales org's prospecting infrastructures. Its been a staple of several salespeoples professional lives one that can be every bit as obnoxious as it is essential.

Cold Call 45

Cold Call Sales CRM Prospecting 45

Salesforce

APRIL 7, 2025

Despite years of diversity initiatives and corporate promises, many women in insurance continue to face deeply entrenched challenges that can limit their advancement and impact. The insurance sector is now at an important juncture continuing to work toward embracing the contributions of women will help create a more dynamic, efficient, and successful industry.

Networking 59

Networking Technology Technology Promote 59