Tue.Jan 21, 2025

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How to Get CEOs to Answer Cold Calls (Ask Jeb)

Sales Gravy

Ron wants to know how to get CEOs to actually answer his cold calls (or at least respond). He runs a recruiting firm and finds that his cold calls to top executives often go unanswered, and its driving him nuts. He wants to know if theres a better way to break through all the noiseor if he just needs to buckle down and make more calls. On this Ask Jeb podcast episode I give Ron specific strategies for connecting with hard-to-reach prospects like CEOs.

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Make 2025 the year your video creative shines by Edna Chavira

Martech

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect platform to make it happen , combining the precision of digital targeting with the storytelling power of high-quality video.

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Maximizing Sales Success: How AI Transforms Sales Strategies and Enhances Human Connections

Iannarino

Imagine a world where AI helps you sell smarter, not harder. Welcome to the future of sales innovation.

Sales 275
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Behavioral Science for B2B Marketing With Nancy Harhut [Video]

G2

B2B buyers decide emotionally but justify those decisions using rational means. Learn how to apply behavioral science to marketing to win more customers.

B2B 59
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Content atomization: Maximize ROI by repurposing your best ideas

Martech

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

Niche 138
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I Tried 8 Best Video Conferencing Software: Who Wins?

G2

I tested and reviewed G2's 8 best video conferencing software to help you find the perfect fit for your meetings. Check out my top picks and insights.

Meeting 52

More Trending

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What is Salesforce cooking up for marketers in its Spring 2025 release?

Martech

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers.

Campaign 124
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The Average Tech Company Pays For 275 SaaS Apps, Flat From Last Year. But It’s Paying 20% More For Them.

SaaStr

Zylo is one of the leaders in managing SaaS and B2B app spend, covering $40 Billion of SaaS app spend, and has their latest report out SaaS Management Report out here. It has a ton of data. For SaaS execs and founders the pieces I found most interesting: #1. The Average Number of SaaS Apps Across All Buyers is 275. 152 for Small Tech Customers, 660 for Enterprises.

B2B 117
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Are AI tools shaping your intentions more than you realize?

Martech

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded. Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities.

Retail 120
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If You Aren’t in the SF Bay Area, Maybe At Least Act As If You Are

SaaStr

So recently a founder doing really well at $30m ARR reached out to me and asked if they fly out to take a meeting with a big potential partner in the SF Bay Area. A very important partner yes, but one they didn’t have a super deep relationship. It wasn’t clear it was worth all the time flying to the SF Bay Area, staying in a hotel, and flying back.

Meeting 113
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats by Optimove

Martech

Lin-Manuel Miranda, creator and star of Hamilton and In the Heights, excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like Singin in the Rain and An American in Paris. These artists are triple threats literally one in a million. In fact, Miranda has talent that exceeds a triple threat as he is also a songwriter and producer, making him a quintuple threat.

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GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign.

GTM 102
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Dear SaaStr: What Do You Do When a Top Employee Slacks Off?

SaaStr

Dear SaaStr: What Do You Do When a Top Employee Slacks Off? Its a tough one. Taking a bit of a break, needing to collect yourself, needing to even vent a bit — that’s OK. But what do you do when a top, trusted resource slacks off … for months ? Ive found this is especially common in sales. One of your top reps gets really, really good at the playbook.

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What Is a Profit and Loss Statement?

Hubspot

Being a business owner comes with tough decisions is it time to seek investors, or should you self-fund a little longer? Should you sell? Is it time to revamp your product? You cant make the most critical business decisions without knowing whether your business is financially stable. Enter: profit and loss statement. In this piece, Ill go over what a profit and loss statement is, how it helps you drive business decisions, and walk you through the step-by-step process of creating your own.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO

Sales Hacker

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign.

GTM 52
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How Developers’ Use of AI Has Evolved — And How Agentforce Can Help

Salesforce

Over the past two years, generative AI has transformed the way we work and as the technology has evolved, users engagement has changed, as well. As we move into 2025, how are developers embracing generative artificial intelligence (AI)? Our Research & Insights team surveyed developers across the community in 2024 and 2023 to discover their hopes and concerns for AI in development-related tools, and to learn how their use of AI has evolved.* Developers have come a long way in embracing gener