Sat.Jan 20, 2024 - Fri.Jan 26, 2024

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Achieving Sales Team Excellence – the Motivation Competency

Anthony Cole Training

The dream of every dedicated sales leader and the key to achieving sales team excellence is understanding what drives and inspires their people to perform at their highest potential. What are the competencies and behaviors of those leaders who seem so talented at helping others achieve their very best? We rely on the pioneer and #1 sales management evaluation by Objective Management Group to help understand exactly what it takes to ‘motivate’ a sales team.

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Anthony Iannarino's Six Essential Sales and Leadership Books: A Comprehensive Guide to Success”

Iannarino

Explore the groundbreaking insights and strategies in Anthony Iannarino's series of six books, revolutionizing sales and leadership.

Sales 278
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Trending Sources

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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Wondering how to leave a lasting impression on your customers? Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively.

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3 keys for email marketing in 2024: AI, change, learn

Martech

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google confirms a search ranking bug where sites disappear from search results over the weekend

Search Engine Land

Google confirmed a search ranking bug, a “very narrow issue,” as Google called it, that affected a “small number of websites” where those rankings would drop out of the Google Search results over the weekend and then reappear during the weekdays. Google’s statement. A Google spokesperson told Search Engine Land this issue has already been resolved and that it only impacted a “small number of websites.” Google wrote: We’re aware of a very narrow iss

Consult 133
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Mastering B2B Sales- The Crucial Strategy of Prioritizing Wins Over Quantity in Your Sales Pipeline

Iannarino

Discover how focusing on winning deals, rather than merely accumulating opportunities, is the game-changer in achieving B2B sales success.

B2B 263

More Trending

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3 steps to an authentic brand: Identity, intention and implementation

Martech

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?

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AI, Salespeople, And The “Last Mile Problem”

Partners in Excellence

AI offers tremendous promise to help sellers become much more efficient. A lot of the tasks that take seller time can be more effectively handled with AI tools. Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. We can, for instance, ask it for issues facing certain roles. We can ask it to look at certain industries/markets, or types of companies.

Represent 113
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Sales Excellence- Navigating Challenges and Triumphs in Professional Selling

Iannarino

Uncover the true impact and value of sales professionals in shaping businesses and driving economic growth.

Sell 238
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How Long Does It Take to Close an “Average” Deal in SaaS? 43 Days Per Vendr

SaaStr

So Vendr has their latest SaaS Buyer Report out here. There’s plenty of good data in there and it’s worth a read. One metric I wanted to highlight. And look, average sales cycles are almost meaningless. Bigger deals take longer. Small deals can close in one call. Some leads are warmer than others. More here. But still … across all the SaaS vendors that Vendr tracks, how long do deals take to close?

Closing 114
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to develop a winning B2B ideal customer profile

Martech

Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you.

B2B 119
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Our Job Is Helping The Customer, But All We Do Is Focus On Beating The Competition….

Partners in Excellence

I have to start this post with an acknowledgement and a concern about misinterpretation/misapplication of this article. First, every month, Lahat Tzvi and I have a conversation. We don’t have a set agenda, we talk about what we are seeing, usually it’s me whining about the state of professional selling. Lahat has an amazing talent to start drawing new ideas and thinking.

Customers 111
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Insightful Analysis of B2B Sales Trends- Navigating the Future Landscape

Iannarino

Discover the evolving dynamics of B2B sales in the 21st century and the strategies to stay ahead.

B2B 241
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Never Have a Tough Conversation Over Email. And A Few Other Unforced Management Errors.

SaaStr

Never have a tough conversation over email No matter how tempting it may be — Jason ✨Be Kind✨ Lemkin  ?? (@jasonlk) January 3, 2024 So perhaps the best management advice you’ll hear again and again is this: #1. Never Have a Tough Conversation Over Email Yes, you probably know this. As tempting as it may be to avoid conflict, headaches, and hearing things you don’t want to hear — never have a tough “conversation” over email.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Pega launches new AI buddy

Martech

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024. The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using sel

Launch 112
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Finding The Time….

Partners in Excellence

Time management has always been an important concept. I can remember reading all sorts of books on effective time management, even back to college days. I continue to devour them, adapting many of the principles to my own time management. We have reached a “crisis” in time management. Every leader I speak with identifies the issue of “finding the time,” as one of the top issues they face.

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Unlock the Art of Book Reading- 16 Essential Rules for Book Lovers

Iannarino

Most of these rules are good practices, but you will have to decide for yourself which rules you will observe, and which ones you will break.

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Why 2024 May Be Tougher on Venture Capital Than 2023

SaaStr

I thought this year would be better for venture: – Folks internalized markdowns, write-offs – Ready to get back to business – Most top VCs have fresh funds to invest But: – The "AI Chase" burning up tons of energy – Unicorns not fully written down – Top investments still… — Jason ✨Be Kind✨ Lemkin  ??

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How to fight bias in your AI models

Martech

“Garbage in, garbage out” is one of the fundamental tenets of computing. GIGO was coined back when punchcards were used for programming, but it is a fact immune to advances in technology. Bad data creates bad results. Always has and always will. What has changed is the impact the results have because of how many decisions are now made by AI. In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels.

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Why Is Customer Acumen So Important?

Partners in Excellence

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Speaking to sales enablement executives, fewer than 10% have any sort of business acumen programs in place. When I talk to leaders about their GTM strategies, the focus is on products and presenting the capabilities of products. Yet these same leaders complain about the ability to connect to prospects and customers.

Customers 103
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Unlock Business Success with One-Up Book Club- A Guide for Sales Professionals

Iannarino

Discover how the One-Up Book Club transforms sales strategies through influential business literature.

Sales 223
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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way.

Service 104
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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3 DAM considerations before adopting genAI

Martech

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of

Niche 108
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3 Big Changes in Running SaaS Companies in 2024

SaaStr

Dear SaaStr: What Are Some of the Biggest Changes for SaaS Founders and Startups in 2024? A few I’m watching: #1. The Rise of One-and-Done Fundraising as a Vibe Founders will get back to only planning to raise one round to truly get to product-market fit for real. More startups benefit as the dilution ends up far less, a la Klaviyo, or The Trade Desk, etc.

Growth 102
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65+ Web Design Statistics to Keep Trending in 2024

G2

Learn about 65 industry-leading web design statistics to give your brand a competitive edge in the digital market and connect with your audience visually.

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Google to cut thousands of search quality rater jobs after dropping contract with Appen

Search Engine Land

Appen, an Australian data services company that Google contracted with for a large number of its third-party search quality raters, was notified by Google that its contract is ending on March 19, 2024. Appen said it had no prior notice and the cancellation would result in a loss of $82.8m of revenue at a gross margin of 26% for the company. What search quality raters do.

Contract 103
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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MarTechBot update: Personas, image generation and new prompts

Martech

MarTechBot here! It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. As it turned out, you did get value from it.

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Dear SaaStr: What Does a CEO Do to Deserve Such an Exorbitant Salary?

SaaStr

Dear SaaStr: What Does a CEO Do to Deserve Such an Exorbitant Salary? I struggled with this myself a bit in the early days, in my first start-up job. I realized once I was an exec for the first time that a lot of us we working just as hard as the founders. At least, a few of us were. No way I deserved to make as much. But were they really doing so, so much more than the rest of us?

B2C 105
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Onboarding Checklist: Your Go-To For New Employee Training

G2

Onboarding checklists help you settle in your new hires and stay on track with training. Learn more about creating an onboarding checklist for your team.

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Google Ads moves reports to new location in latest UI update

Search Engine Land

Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. This specific UI change, which is currently in beta for Manager Accounts, was was designed to improve workflow organization and streamline accessibility, all while maintaining the availability of the same set of tools.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.