Sat.Jun 15, 2024 - Fri.Jun 21, 2024

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Competitive Sales: A Comprehensive Guide to Winning Over Your Competitors' Clients

Iannarino

Discover why maintaining a positive outlook on your competitors can boost your sales effectiveness and reputation.

Clients 285
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Sales Data Insights: Understanding Pull-Through Rate

Anthony Cole Training

In our business, one of the greatest sales challenges that most companies face is how to properly gain insight from the data. Some companies chase a bunch of data without any regard for the story that the data tells. Others struggle when they launch sales coaching without any data at all. One “must-have” sales data insight that all companies should understand is the “pull-through rate.

Launch 289
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Best Mobile CRM Apps to Boost Your Sales Productivity

Veloxy

Did you know that using mobile CRM apps can boost sales productivity by 14.6% ? So that’s a no-brainer, right? It’s time for you and your sales team to embrace these apps! But what are your best options in 2024? Today I’m breaking down my top recommendations for the best mobile CRM apps. I’ll look into how these mobile CRM tools can streamline your sales processes, enhance customer interactions, and ultimately drive higher sales efficiency.

CRM 246
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Sell Your Perspective with Questions

Sales Pop!

Admittedly, no matter the research we do upfront, we know little about each prospective client and how they work. Assumptions are the worst possible tactic, so how do you uncover everything you need to know to maintain professionalism, establish trust, and have the person convey what you need to know to make a desirable sale? The simple answer is to ask them questions with a credible tone of curiosity.

Sell 173
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Sales Strategies for Surviving Economic Downturns

Iannarino

Learn how to navigate and thrive in a soft economy with proven sales strategies.

Sales 297
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Four Great Uses for Generative AI in Complex Sales

Membrain

A couple of weeks ago, I wrote about what AI is and what it’s not. This area of technology is constantly evolving and still fairly fresh, but it’s been out long enough, and there’s a body of research emerging such that we can begin to understand and implement it in ways that are practical and appropriate beyond the initial flush of excitement.

More Trending

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Google unleashes June 2024 spam update

Search Engine Land

Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, Google wrote. Google posted this update and wrote: One week to roll out. Released the June 2024 spam update. The rollout may take up to 1 week to complete. Spam updates. Google linked to its standard spam updates documentation that reads: While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvement

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Sales Potential: B2B Sales Competencies in a Meritocratic Environment

Iannarino

Pursue your true sales potential by harnessing the unique gifts and competencies that drive B2B success.

B2B 269
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How to Sell a Sales Initiative to Your Board

Force Management

For revenue team leaders, no objective looms larger or more urgent than meeting aggressive revenue goals and satisfying the growth imperative. Recent studies show that the average tenure of CROs in SaaS startups lasts between 1.5 and 1.9 years. For commercial CROs, the average tenure jumps to two years, but the point remains: if you want to make a splash, there isn't time to spare.

Sell 141
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The New Secret To Selling Success!!

Partners in Excellence

We are driven to find the single magical secret to selling success. That one thing, if we do it well, everything else magically falls into place and all our problems go away. If we find and do that one thing, our worries about hitting our goals, maxing our comp plans, achieving our scaling plans, max’ing our market caps all disappear. There have been past secrets to sales success.

Sell 139
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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What HubSpot’s LinkedIn integration means for the future of sales and marketing

Martech

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.

CRM 130
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Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025

SaaStr

So it’s hard to get a sense of just what is happening in SaaS. “B2B2B” remains in a big funk, with Salesforce projecting a decline to single-digit growth for the first time ever next year. And in the aggregate, public SaaS companies are growing the slower they have in history. And yet … both AI and the consumer economy remain strong: Databricks is growing 60% at $2.4B — and that’s up from 50% the year before!

Growth 130
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Proven Strategies to Boost Your Sales Results Immediately

Iannarino

Focus on Sales Outcomes for Success. Worry less about activity and more about outcomes. Prioritize Sales Effectiveness over Activity. Worry less about activity and more about effectiveness. Enhance Your Sales Methodology. Worry less about your solution and more about your sales methodology. The secrets to transforming your sales approach with these simple yet effective strategies.

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Transforming Business Processes With AI-Driven Automation Solutions

Sales Pop!

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI-driven automation is no longer a futuristic fantasy; it’s here, a powerful tool to streamline those mundane processes and free you up to focus on what you do best. Forget about AI replacing human ingenuity—it’s here to supercharge it.

Process 130
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Google turns off Universal Analytics July 1: What you need to know

Search Engine Land

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their analytics capabilities.

Contract 124
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Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers?

SaaStr

Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers? This may sound simple, but the #1 thing you can and should do is create a series of marketing campaigns targeted only to churned customers. You will get some back, especially if you have a High NPS in general and most of your customers like / love you. RevenueCat manages 30% of all mobile apps subscriptions, across 10,000+ paid apps.

Customers 126
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Understanding Sales Pipeline Coverage: Does It Really Help Win More Deals?

Iannarino

There is no evidence that more opportunities result in more won deals. More opportunities simply indicate the presence of more opportunities.

Pipeline 130
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Transforming Business Processes With AI-Driven Automation Solutions

Sales Pop!

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI-driven automation is no longer a futuristic fantasy; it’s here, a powerful tool to streamline those mundane processes and free you up to focus on what you do best. Forget about AI replacing human ingenuity—it’s here to supercharge it.

Process 130
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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GTM 99: Mastering Customer Success in the AI New Age with Jon Dick

Sales Hacker

Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School. Discussed in this Episode: The rising importance of customer success in the age of AI and efficiency.

GTM 121
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Dear SaaStr: Does a SaaS Startup CEO Need to Have Sales Skill?

SaaStr

Dear SaaStr: Does a SaaS Startup CEO Need to Have Sales Skill? Yes, if you have customers that talk to humans. Possibly no, if you only have “users” and/or are a freemium + no-touch model. If you build Dropbox or Squarespace or even Shopify to some extent, maybe you don’t have to be great at sales. But if you build Snowflake or Datadog or Box, you have to get good at it.

Sales 121
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The Potential of AI in Sales: Ethical Use, Risks, and Strategies

Iannarino

Discover how to use the power of AI in sales ethically and avoid common pitfalls.

Sales 130
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How to Increase Hotel Sales and Revenue with Upselling

Sales Pop!

Upselling can be a highly effective sales strategy for companies. In this strategy, companies offer customers upgrades and add-ons to increase their total expenditure. They essentially sell a pricier or personalized version of the exact or new product to qualified customers. If executed effectively, upselling can significantly boost hotel sales and revenue.

Technique 130
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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3 traits of an effective marketing CRM product owner

Martech

Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?

CRM 118
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Dear SaaStr: Can a SaaS Company Get to 50% Profit Margins?

SaaStr

Dear SaaStr: Can a SaaS Company Get to 50% Profit Margins? It’s possible, though it does require a very efficient model. The biggest, most mature software leaders aren’t quite there — but they are close. Adobe is currently at 45% non-GAAP operating margins. Microsoft, also mature and at scale, is also at 45% operating margins: Zoom’s non-GAAP operating margins are 40%, but it’s free cash flow margins are even higher and now exceed 50%: Dropbox is also in the mature, low growth but higher margin

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How Google and Meta could disrupt travel discovery with AI

Search Engine Land

The travel industry, worth an estimated $9.5 trillion in 2023, has long been a prime target for tech giants like Google and Meta. With AI, they aim to capture a larger share of the lucrative travel market. AI has the potential to significantly influence how consumers research and plan their trips, steering them away from traditional discovery platforms and reshaping the entire user journey.

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Driving Product-Led Growth with a Value Framework

Force Management

The product-led growth (PLG) era marks a disruption in how SaaS companies interact with customers. A good working definition of PLG is that the product itself is the vehicle for acquiring, retaining, and expanding customer accounts. PLG companies share some characteristics. First, their solution is a significant upgrade from the previous status quo.

Growth 110
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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

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How to create high-performing email campaigns

Martech

Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. The subject line hooks you instantly and a click later, you’re looking at content crafted just for you, complete with training tips and a tempting discount.

Campaign 118
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The 3 Secret Ingredients for Scaling to $100M ARR with Bitly CEO and CPO

SaaStr

$100M is the magic number all SaaS companies are trying to achieve. Bitly CEO Toby Gabriner and CPO Kelsey Stevenson share the three secret ingredients that helped them when scaling to $100M ARR and what they could have done differently. The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey.

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3 Actions for Utilizing Data Driven Analytics

The Advantexe Advisor

The Juneteenth day of remembrance gave me a chance to do some reflection and to get caught up on some business reading. As a graduate of the Wharton School, I always look forward to the monthly articles from Wharton Magazine and it was great reading about what is new and exciting. An interesting article about Data Driven Analytics in this month’s edition caught my eye and thoroughly enjoyed it coming a day after I wrote a blog on Critical Thinking.

Start-ups 105
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What Is a Marketing Plan? Guide to Write One for Your Brand

G2

Curious about how to write a marketing plan? This guide provides examples to help all new marketers crush their first marketing plan.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.