Sat.Dec 21, 2024 - Fri.Dec 27, 2024

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What Is Sales Enablement? Guide to Strategies, Benefits and Best Practices

SalesHood

Read the Guide to Strategies, Benefits and Best Practices of Sales Enablement Proven to Improve Sales Effectiveness, Ramp Time and Win-Rates

Sales 98
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Build a Sustainable Sales Goal Plan for 2025

Anthony Cole Training

We know that salespeople who accomplish their goals do these things consistently: Their goals are written down and they have a plan to achieve them. They have a timeframe that they stick to and their goals are defined and measurable. Lastly, they have an accountability partner or a coach to keep them on track. A sustainable sales goal plan is more than just thinking about and writing down goals.

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Your 2025 Sales Playbook: Highlights from This Year’s Best Conversations

Sales Gravy

In this episode of The Sales Gravy Podcast, take a look back at the best insights from the year. These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Key Takeaways: This year reinforced a crucial truth: the fundamentals of sales never go out of style, but adapting to the environment around you is key.

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Gong: $100k Deals Take About 70 Days to Close

SaaStr

Gong has its 2025 State of Revenue out. You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Were ending the year in general with stronger growth that the prior year. Gong also looked across its entire customer base to measure deal velocity. The findings arent much different from what weve discussed before at SaaStr, but still very helpful to see, given how much data they are pulling from: On average, $100k deals take about 70 days to close.

Closing 115
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Mastering B2B Sales Training: Leadership, Productivity, and Overcoming Challenges

Iannarino

Navigating the modern world of B2B sales feels like solving an ever-evolving puzzle. The challenges we face are shaping how we succeed in sales leadership and productivity.

B2B 278

More Trending

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Carta: Only 18% of Sales Execs Are Women

SaaStr

So have we made any real progress in diversity in SaaS the past 5 years? The past 10? In some ways, for sure yes. But we have a long way to go, still. A long way. Per Carta’s latest data, only 18% of tech sales execs are women, and 26% of reps overall: I’m slightly heartened that overall it’s at 26% women outside of the executive suite.

Sales 119
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Our Most Popular Resources for Sales Leaders in 2024

Force Management

As we wrap up another year, it's time to reflect on the resources that have resonated most with our sales leadership community. From actionable strategies to insightful discussions, these pieces have provided valuable guidance to help leaders navigate the complexities of sales leadership. Check out our top visited resources of 2024.

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Transform Your Sales Success: Avoid These Self-Oriented Strategies

Iannarino

Discover how to shift from a self-focused sales approach to one that builds trust and long-term success.

Sales 244
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Africa Creative makes soccer ad boards shoppable

Martech

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod

Promote 66
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Dear SaaStr: How Far in SaaS Can a 10 or 20 Person Team go?

SaaStr

Dear SaaStr: How far in the SaaS can a 10 or 20 person team go? I know many are talking about AI fueling 1 person, $1B start-ups. I hope that happens. But maybe not so much in SaaS. Today, the most efficient public SaaS company is probably Doximity, at about $700,000 in revenue per employee. They get many network benefits, being the LinkedIn for Doctors.

Quota 105
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Six Reflections on 2024 and Some Predictions for 2025

Membrain

Its hard to believe were already at the end of another year. 2024 has been an extraordinary one for Membrain, for the industry, and for the world. For this holiday article, I want to share with you some of the years highlights from inside Membrain, as well as a few predictions for 2025.

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What Is an SQL Server? Features, Benefits, and Use Cases

G2

What is SQL server? They're a type of popular database management system that can be used to store and retrieve data in businesses of all sizes.

SQL 105
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Best Sales Podcast Conversations From 2024

Sales Gravy

In this episode of The Sales Gravy Podcast, take a look back at the best insights from the year. These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Key Takeaways: This year reinforced a crucial truth: the fundamentals of sales never go out of style, but adapting to the environment around you is key.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Dear SaaStr: Is it Wisest to Approach One Investor at a Time?

SaaStr

Dear SaaStr: Is it Wisest to Approach One Investor at a Time? No. First, it takes too long. If a VC doesnt know you, and you arent a super hot start-up, even if you do get a term sheet it may take months. Yes, term sheets get done in one day. I havent done that, but Ive done handshake deals in one day in maybe 50% of my investments (i.e, if X, Y and Z are true then Im in).

Price 98
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Adaptive Strategies for Modern Sales Leaders with Nicole and David

Membrain

What if the secret to skyrocketing your sales success lies in refining your Ideal Customer Profile (ICP) and optimizing your team structure? Join us as we sit down with Matt Ferguson , Founder of MDF Coaching and Consulting, who shares his invaluable insights on navigating the challenges of complex sales in today's fast-paced world. As 2024 wraps up, Matt highlights the importance of aligning the right people with the right roles, and how an overload of modern sales tools might be hindering rath

Consult 62
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Is Upwork Legit? Hear the Verdict of Verified G2 Users

G2

Is Upwork legit? Break down the opinions of verified G2 reviewers and evaluate the pros and cons of upwork for clients and businesses to decide wisely.

Clients 105
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What Is Sales Enablement? Guide to Strategies, Benefits and Best Practices

SalesHood

Read the Guide to Strategies, Benefits and Best Practices of Sales Enablement Proven to Improve Sales Effectiveness, Ramp Time and Win-Rates

Sales 52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Top SaaStr Posts and Videos of the Week: A16Z, Ironclad’s CEO, HubSpot’s CRO, YCombinator’s Secrets, and More!

SaaStr

Top Posts: #1. Inherent Churn vs. Fixable Churn: You Have to Attack Both #2. We Just Left a Vendor Weve Used for 5+ Years. They Dont Even Know It Yet. #3. How Many Sales Reps You Really Need for Next Year #4. Is SaaS Back? (TL;DR: It Sure Feels Like It) #5. 4 Truly Great SaaS IPOs Since 2021! But Not Always a Great Win for Their Late Stage Investors Inherent Churn vs.

Pitch 111
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Distraction And Focus

Partners in Excellence

At the end of the year, I tend to be a little more reflective than during the rest of the year. In part, this post is a reminder to me about how I get distracted and lose focus–way too easily. In part, it’s an observation of things I see every day. What provoked this happened a few days ago. I was treating myself to a breakfast at a favorite restaurant.

Meeting 139
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What Is Brand Identity? How To Create A Strong Brand Identity

G2

Recruiting a designer, defining your target audience, and outlining your values can launch your brand identity into a place of prosperity and growth.

Launch 105
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What is Sales Enablement

SalesHood

Generative AI (GenAI) can play a pivotal role in planning, preparing, and executing a successful Sales Kickoff (SKO).

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Dear SaaStr: When Does It Make Sense to Price Low in the Market?

SaaStr

Dear SaaStr: When and how should SaaS startups offer reduced pricing vs the competition? For most SaaS apps, you want to at least start with just right, Goldilocks pricing: #1. Too high a price, and you start to add friction to the sales process. Deals take longer, leads shop other vendors, etc. That may be OK if you are the only vendor or in the space, or have the dominant brand.

Price 97
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Achievement, Trying Hard, Participation, Apathy….

Partners in Excellence

Adam Grant posted an editorial in the NY Times, No, You Don’t Get An A For Effort. It’s fascinating, but only focuses on part of what I see in too many organizations. As we go into the New Year, perhaps it’s useful to look at these and reflect on what we might want to change as we go into 2025 (Since we seem to look at the New Year as the event that grants us permission to improve.

Sports 125
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How Do AI Detectors Work: Cracking the Code on AI Content

G2

Wondering how do AI detectors work? Read the article to explore AI detection technology, its reliability, benefits, and top software based on G2 reviews.

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Customer experience tools and strategies: 2025 Predictions

Martech

Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.

Customers 125
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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

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5 Great SaaStr Sessions with Databricks’ CEO, CMO, GM, VPP and VPS!

SaaStr

So with Databricks announcing the largest VC round ever this week, we thought it would be fun to take a look back at the top SaaStr sessions and podcasts with Databricks’ founders and top execs: #1. The Future of AI, Open Source and Enterprise SaaS with Databrick’s Founder CEO Ali Ghodsi: #2. “Lessons Learned in Scaling Databricks, AWS, VMWare and More” with Databrick’s SVP and GM Ed Lenta #3.

Product 111
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3 Business Acumen Skills to Focus on in 2025

The Advantexe Advisor

The end of a year is a time for both reflection and planning forward. 2024 was another volatile year from a business perspective as many organizations dealt with a bumpy economy and other issues that included: What to do with AI? Spin-offs, mergers, and restructurings Sustainability Remote Work Cybersecurity Supply chain issues Labor force issues Its important for everyone to take inventory of the things that worked and the things that didnt and move forward with your strategy, the setting of go

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Active Learning in Machine Learning: What It Is and How To Use It

G2

With data becoming cheaper to collect and store, data scientists are often left overwhelmed by the sheer volume of unlabeled data. Active learning (machine learning) helps them make sense of it all.

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Customer experience and brand: 2025 predictions

Martech

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience.

Customers 116
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.