ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. But that argument ignores emotional values such as trust , which help explain why “Nobody gets fired for hiring IBM.”. Niche targeting. B2B buyers from Gen X expected phone calls and handholding.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

OCTOBER 26, 2022

Research will help you establish a niche and style that you can use to create familiarity. Repetition and consistency create familiarity, which builds trust , making people more likely to buy. People tend to trust it more because it offers the content people seek. It will also help you hone in on a specific audience.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

NOVEMBER 5, 2020

niche down”). When clients ask, “Do you do X?,” it’s a good sign they trust you enough to take care of fixing that problem, too. ,” it’s a good sign they trust you enough to take care of fixing that problem, too. Luckily, we already did this as part of our digital PR offering and had already cemented trust.

UX 120

UX Clients Service Niche 120

SaaStr

FEBRUARY 11, 2020

Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. We haven’t nailed our niche in terms of the messaging and the targeting that we really need to do to figure out who our ideal customer is. Want to see more content like this? Join us at SaaStr Annual 2020.

Growth 78

Growth Niche Hospitality X-functional 78

Lead Fuze

AUGUST 3, 2021

In contrast to many other social media platforms, LinkedIn devotes an entire section of your account to “Recommendations,” which function as casual references for anybody who visits your profile and views your reviews. Well, it’s a matter of three things (or steps): Education (how well your clients know what it is you do).

Referrals 105

Referrals Clients Lead generation Contact 105

SaaStr

APRIL 23, 2019

Building the basic functionality. ” But we felt that if we were in the bank’s position, we wouldn’t trust just an external lawyer. How do you get these partners to trust you, especially given you’re a startup, and you probably haven’t been in the fintech world as long? We go in a lot of directions.

Launch 63

Launch Pitch Niche Negotiate 63

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? So the only [inaudible 00:15:26] think of how the pricing will grow with the customer when they consume more and more in terms of their growing niche in all three parameters, people, process, technology. Are you ready?

GTM 52

GTM Price Up-sell Product 52