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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

Follow the money and the pain. And what I’ve come to see, and I do a ton of work [00:08:00] in vertical and ai, healthcare, legal, fin services, construction, it’s more the same than dissimilar, specifically around the sense that most folks are gonna start with one part of the value chain, right? Follow the money.

GTM 83
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How to optimize sales and marketing processes for efficient customer acquisition

Martech

And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. You don’t buy an electric screwdriver to drive nails, do you? Then, let your sales executives (SEs) focus on actually selling rather than doing manual tasks like filling up CRM or following up with the clients.

Process 114
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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

electricity providers) Emotional : Enhancing well-being (e.g., healthcare providers) Transcendent : Creating a positive ripple effect (e.g., Understanding your customers What keeps your customers up at night? Business email address Sign up now Processing. Here are the components of the pyramid. Helping customers succeed?

Pitch 117
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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D.

Sports 141
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8 Mistakes Brands Make With Instagram

Hubspot

Simply Measured’s Quarterly Instagram Network Study (Q4 2014) found that 86% of Interbrand’s 2014 Top 100 Brands had an Instagram account, which was up from 71% the year prior. According to TOTEMS Analytics , Quest Nutrition grows in follower count by roughly 15k / month. Hello, my love. ValentinesDay. Who’s doing it right?

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

1) Healthcare. The point here is that they realized the huge audience following their surgeries on Twitter probably contained people who would be interested in the visuals, too. Healthcare. After the pinner takes their #Pintermission, Honda creates a special pinboard just to detail the follower's personal #Pintermission.

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28 Creative Pinboard Ideas From Real Brands on Pinterest

Hubspot

With the rise in popularity of visual content , marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way. Inspire your fans and followers! 2) Philanthropy Board. 2) Philanthropy Board. 8) Contest Board.