ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Martech

NOVEMBER 18, 2022

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? Are they placed within the correct markets? You want to define your target market better.

Assembly Line 112

Assembly Line Launch Real Estate Electricity 112

Salesforce

AUGUST 27, 2021

If you’re old enough to remember going to different dealerships to learn about all of your car options, then you know it could take up your entire Saturday. Now, online-only newcomers such as TrueCar and Carvana are gaining market share. More digital-first dealers are sure to follow.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Hubspot

SEPTEMBER 12, 2016

Rather than post an intern application on a standard career search site, or on less targeted channels like Facebook, Twitter, or LinkedIn, GrubHub asked its Snapchat followers to apply using the app itself. The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Hubspot

MARCH 2, 2015

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." First up, it''s the battle of the burger joints. Or … was it the competition?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

SEPTEMBER 5, 2018

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. Marketing includes a number of different channels: Social media. 1994 : The first email spam campaign launches. Ask Jeeves and Google would follow in 1997 and 1998, respectively.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

MAY 10, 2012

You can also combine this with the targeting feature we just discussed to create up to three variations of the banner so you can achieve greater relevancy. How on earth does a B2B organization use Pinterest to feed its marketing machine? Want to stay up-to-date on the latest marketing articles? Like this.

Networking 76

Networking B2B Lead generation Promote 76