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Big vendor risks: Friday’s daily brief

Martech

Software vendors are no different, and who wants to get stuck with an unsupported product? Big martech suite vendors aren’t going to fail as companies, but they will kill or replace individual products at the drop of the hat. There is no such relationship between Google and governing bodies. “A

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How the Communications Industry Can Lead the Way to Net Zero Emissions

Salesforce

As environmental, social, and governance (ESG) policies and regulations become more important for companies, the communications industry has an opportunity to be a sustainability leader. A successful ESG strategy includes many environmental, social, and governance initiatives across an organization. Read the report.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Legal and Government: 44%. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Design and Development: 39%.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. My first job out of school was with L90, one of the early online ad networks. What did they do there?

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

More practical applications of IoT include connected cars that can drive and update themselves and Amazon’s dash buttons that allow customers to reorder everyday products like Tide Pods or razor blades at the touch of a button. According to Forbes , “New RFID and GPS sensors can track products ‘from floor to store.’” For Customers.

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8 Real-Life Examples of Engaging Pinterest Contests

Hubspot

Each social network has its own contest-related rules to comply with, and let's just say many of them aren't exactly easy going. But when it comes to contests, Pinterest is a rule hater's dream network. 2) General Electric. Running contests in social media can get pretty sticky. Read more: [link].

Launch 77
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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.