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Big vendor risks: Friday’s daily brief

Martech

Qubit is looking to push the envelope by deploying the “neural networks” of deep learning, instantly to recognize and respond to customer behavior. There is no such relationship between Google and governing bodies. “A Advanced AI offers the promise of keeping up with the personal needs of thousands of customers.

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How the Communications Industry Can Lead the Way to Net Zero Emissions

Salesforce

As environmental, social, and governance (ESG) policies and regulations become more important for companies, the communications industry has an opportunity to be a sustainability leader. A successful ESG strategy includes many environmental, social, and governance initiatives across an organization. Read the report.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Legal and Government: 44%. What is the average email open rate for legal and government companies? From a sample of over 210,000 emails, the average open rate for the legal and government category is 44%.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. My first job out of school was with L90, one of the early online ad networks. What did they do there?

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This day in search marketing history: January 30

Search Engine Land

Now your Google text ads can show on YouTube search results, too 2019: Google began incorporating YouTube into its Search Partners network. Google Tests B2B Market With Google Shopping For Suppliers 2013: The beta was open only to electrical and electronics industries. A Roundup Of New U.S.

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How Bitcoin’s Blockchain Technology Works

Hubspot

Bitcoin isn’t a legal tender backed by any government, though, and only a tiny fraction of the world’s customers and merchants transact with it. To make sure this ledger’s true state is verified and updated, each node in its network cross-references and communicates with each other to see if all the copies are the same.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. Every implementation of IoT produces volumes of information and, just like user data from social networks, IoT collected data is already creating new markets for sellers and buyers. For Customers.