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Big vendor risks: Friday’s daily brief

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. Qubit is looking to push the envelope by deploying the “neural networks” of deep learning, instantly to recognize and respond to customer behavior. But what about smaller vendors?

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This day in search marketing history: January 30

Search Engine Land

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Now your Google text ads can show on YouTube search results, too 2019: Google began incorporating YouTube into its Search Partners network. A Roundup Of New U.S.

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8 Real-Life Examples of Engaging Pinterest Contests

Hubspot

Each social network has its own contest-related rules to comply with, and let's just say many of them aren't exactly easy going. But when it comes to contests, Pinterest is a rule hater's dream network. 2) General Electric. Running contests in social media can get pretty sticky. Experiment with one yourself. 1) Country Living.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. In 2013, Disney launched one of the most impressive IoT use cases with their MyMagicPlus Program. How the Internet of Things (IoT) is Changing Business. For Customers.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

million visits to the campaign site, as well as 27 million views of the launch video. Now open to all international applicants, the Drum Marketing Awards are sponsored in part by the Drum Network -- a community that works to support marketing agencies with networking opportunities and other resources. 6) Communicator Awards.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. What It Does Well.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. If you’ve ever seen a growth marketer on the heels of a successful optimization experiment, you know that her energy is electric. What It Does Well.

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