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Microsoft launches third-party government services ad pilot

Search Engine Land

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The pilot will be limited to the Microsoft Advertising Search Network and Microsoft Audience Network in the United States. How it works.

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AI-powered martech releases: Feb 22

Martech

Features include AI-powered real-time validation of product content; improvements: In governance and syndication and Enhanced Content capabilities; and generative AI capabilities to create and refresh product content at scale while ensuring efficient human review and approval. Seode AI’s Seode.ai

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Instagram adds text-to-speech to Reels experience

Martech

Thanks to recent government hearings about Facebook and other interviews by Facebook whistleblower Frances Haugen, we know that Instagram has been desperately seeking younger users. Since launching the Reels video program last year , there has also been little question with what massively growing platform IG is competing with — TikTok.

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This day in search marketing history: January 28

Search Engine Land

Google Search Console launches new removals tool 2020: The tool temporarily blocked URLs from showing in Google and showed outdated content and content filtered by SafeSearch. Google launches algorithm to fight low-quality scraper content 2011: The change to their algorithm was to prevent low quality scraper content in Google’s index.

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Facebook Has Launched Its Political Ad Archive

Hubspot

The launch comes alongside new labeling requirements for all election- and issue-based ads, which includes a disclosure of who paid for them. Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. The History of These Changes. presidential election. link] — Josh Constine (@JoshConstine).

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft.

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Marketing on Threads: What you need to know

Martech

Threads has become the fastest-growing social media platform in history since it launched on July 5. Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with Instagram and currently only available on iOS or Android devices. How many people have joined Threads?

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