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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 121
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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Conductor launches SEO services marketplace for Searchlight users. Google is launching automated call extensions in mobile ads on February 6. URL network.

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This day in search marketing history: January 11

Search Engine Land

2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. 2019: The virtual assistant devices became the fastest-selling consumer technology, dramatically outpacing wearables and VR. Google Launches A Worldwide Science Fair For Teens. Google Launches Google Checkout Trends. German Govt.

Finance 84
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Cold Email: Everything a Salesperson Needs to Know

Veloxy

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. Cold emails are useful for other things too , including recruiting and networking. However, this segment will offer a good example and a solid starting point to launch off of. They’ll thank you for it.

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SaaStr Podcasts for the Week with PagerDuty and Gusto — April 17, 2020

SaaStr

We had 200,000 employees and were part owned by the government. We launched a lot of products in emerging markets. It was really a cross-functional effort with sales and marketing and product and a growth team that’s responsible for all our digital and web presence. So yeah, very much cross-functional effort for us.

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We launched a podcast this week and really it’s around open for business. You need to be prepared to launch this. Launch it to our customers, launch it to the sales team, launch it to prospects.” And I’ve gone through and crossed out a few things. And then of course your employees.

Launch 73
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What Is B2B Sales: Strategies & Best Practices

Salesforce

In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. B2C sales is when a business sells a product or service directly to a consumer. Learn more What is B2B sales? B2B sales vs. B2C sales: What’s the difference?

B2B 59