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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Strategies for building relationships with PR outlets, reporters, and analysts. Feeling that AI FOMO?

GTM 97
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

I once worked with a client who completely changed the way I think about business growth. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. I asked him what changed.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

For example, the electric company charges customers for the amount of energy they use each month. Some companies also measure billing in specific units, such as minutes for telecom or units of electricity. Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units.

Price 52
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. I want Dennis Lyandres: to know how this insane growth actually happened. TriNet exists to make that easier.

GTM 80
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83
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How to Build a Product Launch Strategy

ConversionXL

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand).

Launch 96
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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." With projection-based AR, you could project a functioning keyboard on your desk. Talk about a growth opportunity! AR technology was born at Harvard University in 1968. Sounds intimidating, right?