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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

Then GenAI comes out, and they’re able to easily plug into GPT and launch their version of Copilot called Co-counsel, which does a lot of tasks lawyers need to do routinely. It launched last year as an add-on and took off, going from 0 to $9M ARR in nine months. But they think about GenAI as a core technology, like electricity.

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This day in search marketing history: February 10

Search Engine Land

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct.

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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101
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9 Account-based Marketing Case Studies

ConversionXL

Integrators were interested in quality and margins, a more lucrative problem than end-users searching for a solution with the lowest price. How Snowflake increased booked meetings by 75% through scaled hyper-personalization. 35 new pipeline opportunities; Over 50 meetings with top priority accounts; 33X ROI on campaign spend.

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10 Product Announcement Email Examples (and What you can Learn from Them)

ConversionXL

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

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Sometimes the Best Customer Service Innovation Means Flipping the Script

Salesforce

That’s why I was in meetings for three hours every Tuesday with Steve Jobs, working on the store design and every part of the Apple retail experience. There’s no haggling over price or trying to sell you a car someone else returned. And they did, starting with the impact the store had on the launch of the iPod.

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