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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

For example, the electric company charges customers for the amount of energy they use each month. Some companies also measure billing in specific units, such as minutes for telecom or units of electricity. Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units.

Price 52
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

There are four main types. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. But not all joint ventures are created equal.

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What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

ConversionXL

Even something as unremarkable as an electric toothbrush becomes more appealing if the site that sells it actually tries to more persuasive. This allows your eye to be instantly drawn to the product, which is exactly what should be the main focus on a product page. As well as additional product photos next to the main product image.

Product 98
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GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. And, you know, for a period of time, people thought about, um, General Electric. How much would you pay for each?

GTM 101
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GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO – Typeform, Calendly)

Sales Hacker

It’s a core function of product marketing. What happens when developers can do 10 x coding? So I read a quote by you as to lure them, you have to deliver something like three x plus value. That three X threshold really made the difference. Technology’s a little bit like electricity. Oji Udezue: Yeah.

GTM 87
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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

We have feature X that they don’t.”. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Your competitor has feature X, you need feature X. If you make price the main reason to choose you, you’re playing a fool’s game—anyone can mark down a price.