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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

Just last week, we hosted GTM Fund’s first annual general meeting or a DM for short. The home of this podcast, GTM, now shares tactical go-to-market strategies, real stories, and proven frameworks from the top 1% of operators who have been there, done that alongside insights from the venture side. Now onto the episode.

GTM
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20 Solar Sales Tips to Win More Business in 2023

Veloxy

Team up with an electrician to offer a package deal on solar panel installation and electrical work. Video conferencing software: With video conferencing, you can have face-to-face meetings with your customers, even if they are located in a different state. Virtual reality (VR) tool: Consider using a VR tool to showcase your products.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Soon, we realized real estate brokers were our gateway — they were more interested in energy savings, which indicated strong buying intent. To tailor our outreach, we used Google Earth to assess rooftops, calculating the average monthly electricity bill. Promptly suggesting a face-to-face meeting can make all the difference.

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Sometimes the Best Customer Service Innovation Means Flipping the Script

Salesforce

Think about the business model Apple was introducing: We’re going to get some really expensive real estate, then we’re going to build a really expensive store, we’re going to fill it with lots of expensive payroll, and we’re going to do it to sell a commodity that has an 8% to 10% margin.

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This day in search marketing history: January 30

Search Engine Land

Search In Pics: Google’s Greyglers, Yahoo Keg, 40 Penguins 2015: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The weather results had a slider and larger real estate for interacting with the weather.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

The cloud lets companies put software in a shared, public place, without major investments in real estate or infrastructure. ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. Have meetings . The cloud eliminated nearly all barriers to entry. Crank the formula.

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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

In case you’re not familiar with MAC Products, they are a producer of products and services for the transmission, distribution, and control of electrical power. Maybe just tell us a little bit more about MAC Products and this distribution and control of electrical power. Welcome to the podcast, Eddie. It sounds pretty technical.