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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. This project aims to save $100 million in electricity costs in its first 10 years. Now, we’re seeing new players enter the field. Are you getting the most from your stack?

Territory 120
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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

For example, the electric company charges customers for the amount of energy they use each month. Some companies also measure billing in specific units, such as minutes for telecom or units of electricity. However, the cost can fluctuate widely from month to month. SaaS: Here, pricing is based on the usage of particular features.

Price 52
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Your Business Needs a Bigger Sustainability Strategy

Salesforce

Once they make greener products, like electric cars and plant-based burgers, companies then need to increase consumer demand for them. Many report what are known as Scope 1 and 2 emissions – direct emissions from a company’s operations and indirect emissions stemming from purchased energy such as electricity and heat.

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. In general, it's best we confront failure honestly, instead of hiding from it. The Ruinous Path of Success Theater: GE's Horror Story. 18 months in, they've 50x'd organic traffic, but leads are only up 15%.".

Growth 101
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Episode 40: Reskilling for the Future: Transforming the Workforce with AI

Spiro Technologies

Rick Pozniak : I’ve been in the industrial distribution space my whole life, specifically in electrical distribution, working for some of the bigger guys, Rexel and Sonepar, and doing a lot of digital work there. Rick Pozniak : It’s funny too, in the electrical space where I’m most familiar, there’s lots of consolidation.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Remember Memorial Hermann, the hospital in Texas that completed the first live-tweeted open heart and brain surgeries? General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 1) Healthcare.

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We Read 9 Self-Help Books So You Don’t Have To

Hubspot

McRaven gave a Commencement speech to the University of Texas at Austin. As Sincero writes, “You may have heard stories about people who had these major breakthroughs … they found a lump or got their electricity turned off … when suddenly they woke up, transformed. Make Your Bed: Little Things That Can Change Your Life. McRaven (2017).