Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 122

Retail X-functional Launch Non-Profits 122

ConversionXL

JUNE 30, 2019

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. By Karl Gilis.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Address churn by engaging users. via Observer ]. Revival messaging.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 10, 2018

Even Google signified the importance of the mobile market to me in one of their announcements , in which the search engine openly referred to their users as primary mobile. For example, the most common screen size is still 780 x 1280 pixels. Network speed plays a huge role in lower conversions. Screen size is one.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

JUNE 26, 2017

Bigger changes are more likely to change user behavior. Organize growth into a cross-functional team. Sujan Patel : Content As A Growth Engine. Nicolas Visiers : User Experience Testing – Practical cases. Value = ( knowledge + Skill ) x Attitude. User experience need to come to the executive table.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. You have 2 types of users: occasional users and frequent users. Frequent users : key to your growth. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Attitude (People).

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

DECEMBER 17, 2019

If engineers are doing days or weeks or even sometimes months of work to install something, it’s incredibly unlikely that they’re going to quickly rip it out and change it. So we’re trying to identify the lowest level engineer, build a fantastic experience for them. We just built a product.”

Finance 57

Finance X-functional Non-Profits Launch 57